Squatty Potty Names Devin Brady Chief Financial Officer

• Brady Brings Wealth of Finance Experience to Accelerate Company’s Growth and Make Squatty Potty a Household Name
• Company Has Shipped Its Toilet Footstool to Every State in America and Every Continent Except Antarctica

ST. GEORGE, Utah--(BUSINESS WIRE)--Squatty Potty, the toilet footstool company that is leading the squatting movement worldwide, has tapped Devin Brady to become its new chief financial officer.

“His eye for detail will ensure we continue to manage our growth well. We hope to help our customers by understanding and meeting their needs, acknowledging and catering to their sensitivities and expanding the reach of our brand.”

Brady will oversee Squatty Potty’s direct accounting, treasury and finance functions, in addition to developing and implementing a business plan to help Squatty Potty become the premier developer and provider of unique products that aid in healthy elimination. Brady plans to streamline and standardize operations to accommodate Squatty Potty’s rapid growth; in just under two years since its launch, the company has shipped its toilet footstool across six continents and to all 50 U.S. states.

“Devin’s deep finance experience imbues us with a great sense of confidence going forward,” said Robert Edwards, inventor of the Squatty Potty. “His eye for detail will ensure we continue to manage our growth well. We hope to help our customers by understanding and meeting their needs, acknowledging and catering to their sensitivities and expanding the reach of our brand.”

Prior to joining Squatty Potty, Brady was the owner and principal of Devin Brady, CPA, PLLC, which served a variety of service, retail and non-profit clients. Brady’s firm achieved profitability after just four months of operation and grew by an average of more than 15 percent per month since opening for business in 2011. Brady also served as CFO at Suh’dutsing Technologies’ family of companies, where he managed treasury functions and repaid all company debt over a two-year period. He also served as a senior accountant at HintonBurdick CPAs and Advisors.

“I am thrilled to join this unique and innovative company,” said Brady. “We expect to accomplish several goals in the next two years, including establishing the Squatty Potty brand as the preeminent name in quality products for healthy digestion and elimination. By the end of 2013, we anticipate having nationwide household name recognition while generating significant sales in four key international markets.”

Brady graduated from Brigham Young University-Hawaii and earned his Masters of Accounting from the University of Notre Dame.

Press Kit

High-res images of the product and company and embeddable videos can be found in the Squatty Potty online press kit.

About Squatty Potty

Launched in late 2011, Squatty Potty, LLC, (www.squattypotty.com) has created a safe, natural, simple solution that allows for easier elimination. The Squatty Potty offers a better bathroom experience by aligning the colon in a natural angle for faster, more effective colon evacuation. The Squatty Potty is designed to help assume the squatting position, which helps alleviate suffering from hemorrhoids, constipation, colon disease and pelvic floor issues. Squatty Potty is proudly manufactured in the USA and has shipped its toilet stool to all 50 United States and every continent except Antarctica.