NEW YORK--(TargetSpot, the largest Digital Audio advertising network, today announced that it will deliver in-stream audio ads for six new partners – Songza, Radionomy, just hear !t, Thefuture.fm, Soundtracker and HulkShare.)--
“With this addition of pureplay streaming music publishers to our network, we continue to diversify TargetSpot’s broad Digital Audio offering for advertisers”
“With this addition of pureplay streaming music publishers to our network, we continue to diversify TargetSpot’s broad Digital Audio offering for advertisers,” said Eyal Goldwerger, CEO of TargetSpot. “Our research shows that Internet Radio users switch between streaming sites multiple times a day. Our highly diversified network lets advertisers reach their desired target audiences regardless of the service they listen to or the device they use.”
TargetSpot’s Digital Audio advertising network now includes more than 85 radio groups and pureplay online music providers, with thousands of music, talk/news and sports channels. Using the TargetSpot network, advertisers can target Internet Radio listeners based upon a variety of factors, including geography down to the zip code level, time of day and personal listening preferences.
TargetSpot’s new partners:
- Songza -- a free streaming music service that has expert-made playlists for every occasion and makes it easy to find the right one, at the right time. Songza’s music concierge serves users music based on a variety of factors such as genre, mood, activities, decades and culture.
- Radionomy -- a free global service that allows radio enthusiasts from around the world to create their own online radio stations. Radionomy provides the tools for members to broadcast, promote and monetize their own station free of charge. Radionomy stations are more than just playlists, they are produced and run by real people such as music fans, artists, DJs, opinion leaders, comedians and story tellers. Radionomy is one of the largest user generated online radio networks in the world with more than 7,000 Internet Radio stations and more than 45 million listening hours each month.
- just hear !t -- the place for music lovers to hear any song in the world for free, legally. In addition, users can add songs to their own playlists and share them with friends.
- Thefuture.fm -- The first platform for DJs to share mixes with their fans under full rights compliance while receiving their own royalties. Thefuture.fm streams the world's best mixes from top DJs, venues, and festivals to music fans. It has the world's largest library of fingerprinted mixes and is home to over ten thousand DJs. The company recently surpassed two and a half million mix-plays by listeners.
- Soundtracker -- a free music service that blends Internet Radio, social networking and location-awareness. Users have access to more than 22 million songs. They can create and share personal radio stations, play music with friends in real time, find music playing in their area and connect with friends through a built in chat feature.
- HulkShare -- a music platform that provides services to artists, blogs, labels, magazines, and other industry professionals. Users can upload and share songs, demos, samples, beats, and any other files related to their musical movement.
Having access to a broad and diverse Digital Audio audience is critical to advertisers because the medium continues to gain adoption and Digital Audio listeners are highly valuable. Currently 42 percent of adult US broadband households listen to Internet Radio.* Half are married, 42 percent are households with children, 64 percent own their own homes and their purchasing power is significant, with 22 percent having a household income of $100K+.
Digital Audio listeners are also highly engaged with most changing stations multiple times a day to remain connected to their content. 75 percent of listeners change stations on the same Internet Radio service at least once a day, and nearly two thirds of listeners change to different Internet Radio websites at least once a day. This engagement carries over to Digital Audio advertising, with 58 percent of listeners recalling having seen or heard an Internet Radio ad within the last 30 days, and 44 percent of those listeners responding to the ad in some way.
Digital Audio momentum is heightened by connected devices. Tablets and smartphones are facilitating access to content and driving increased listening, and new devices are also fueling growth. Already, one third of Internet Radio listeners tune in on a connected TV and 14 percent listen on an in-car Internet Radio player.
*All statistics from TargetSpot: “Digital Audio Benchmark and Trend Study, 2012”
TargetSpot is the largest Digital Audio advertising network. TargetSpot connects top national brands, regional, and local advertisers to highly engaged internet and mobile audiences. Advertisers work with TargetSpot’s team or use its self-service platform to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening preferences, and geography down to zip code level; while benefiting from real time reporting and analytics. TargetSpot has more than 85 distribution partners, including CBS RADIO, ABC News Radio, Univision, Entercom, Live 365, and Slacker. TargetSpot is based in New York City. For more information, please visit www.targetspot.com.