Sense Networks Reveals the Most Romantic Mobile Cities

In time for Valentine’s Day, Results Show Houston is the Most Romantic, Based on Mobile User Behavior

NEW YORK--(BUSINESS WIRE)--Sense Networks, the leader in delivering mobile ads based on mobile location and behavioral targeting data, in conjunction with xAd, the leader in targeting mobile ads based on location signal and search context, today revealed the most romantic US cities, based on mobile shopping behavior and user search data. Cupid has been busy in Houston, Texas this year, with the city leading the pack as the most romantic city, overall. Chicago and New York residents should anticipate a lot of romantic gifts and candlelit dinners this week as well, with these cities ranking as the second and third Most Romantic Mobile Cities overall.

“Deep insights into consumer location and behavior trends enable brands and retailers to better predict how seasons and special occasions, such as Valentine’s Day, will affect their sales and foot traffic”

Sense Networks and xAd analyzed their databases to find a view of romantic behavior on consumer mobile devices across the US. To identify trends for the Most Romantic Mobile Cities, the analysis considered mobile search and purchase behaviors for sit-down restaurants, florists, gift shops, intimate apparel, jewelry stores and hotels.

While Houston is planning romantic activities and lingerie gift-exchanging, Chicago residents break out their wallets to dress up their dates in jewelry. Romance is in the air all around this year, with no apparent coasts or regions standing out against the others. The top mobile romantic cities in each category are listed below.

Rank	Most Romantic Cities Overall	Top Cities: Mobile Searches for Romantic Activities	Top Cities: Mobile Retail Retargeting - Jewelry Store Shopping	Top Cities: Mobile Retail Retargeting - Shopping at Victoria’s Secret
1	Houston, TX	Houston, TX	Chicago, IL	Houston, TX
2	Chicago, IL	New York, NY	Houston, TX	Philadelphia, PA
3	New York City, NY	Los Angeles, CA	Charlotte, NC	Charlotte, NC
4		Chicago, IL	Indianapolis, IN	Indianapolis, IN
5		Dallas, TX	Sacramento, CA	New York City, NY
6		San Antonio, TX	New York City, NY	Sacramento, CA
7		Atlanta, GA	Birmingham, AL	Cleveland, OH
8		Miami, FL	Norfolk, VA	Las Vegas, NV
9		San Francisco, CA	Columbia, SC	Boston, MA
10		Louisville, KY	Los Angeles, CA	Austin, TX

“Deep insights into consumer location and behavior trends enable brands and retailers to better predict how seasons and special occasions, such as Valentine’s Day, will affect their sales and foot traffic,” said David Petersen, CEO of Sense Networks. “This level of consumer understanding makes campaign planning more accurate and precise. In 2013, highly-targeted campaigns that leverage mobile location and behavioral targeting will drive mobile advertising ROI, by reaching only the consumers who are likely to complete purchase transactions.”

Mobile search results were based on local-mobile searches conducted across the xAd networks during the dates of Jan. 21-Feb. 14, 2012, and Jan. 21- Feb. 7, 2013. Sense Networks’ Retail Retargeting results are based on over 7 million mobile location impressions for Victoria’s Secret and jewelry stores from Q3 2012-Q1 2013.

“Mobile search is becoming much more revealing of consumer purchase intent than its desktop counterpart, as users search for places, services or products that they want in real-time,” said Monica Ho, VP of Marketing for xAd. “Putting this search data to use in ad targeting results in more relevant consumer offers based on elements such as past behaviors and precise location.”

Sense Networks’ Retail Retargeting solution can reach an audience of 90 million users with 10 billion location-enabled impressions per month and has the ability to reach and retarget shoppers of the top 1,000 US retailers. Sense uses this data to build specific profiles of customers and prospects to target with mobile ads, based on predictive location and behavioral targeting that matches consumers to the most relevant offers.

The Most Romantic Mobile Cities infographic can be found here:
https://www.sensenetworks.com/2013/02/most-romantic-mobile-cities/

About Sense Networks
Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Sense uses the most sophisticated location data processing platform available in mobile advertising, to deliver mobile audiences at scale and a four time lift in click-through rates (CTR), compared to typical context-targeting. The company builds user profiles allowing brands to reach mobile audiences based on historical and real-time location data, combined with 1,000 behavioral attributes. Sense’s Retail Retargeting™ solution can identify and reach shoppers and prospects of the top retailers with relevant mobile ads when they are near the retailer, such as at home or work. The company has over six years of experience working with mobile location Big Data, processing billions of location points per day. The company was founded by computer scientists from MIT and Columbia and is backed by Intel Capital, Javelin Venture Partners and investors from the hedge fund community. For more information about Sense Networks visit us at http://www.sensenetworks.com/. Follow us on Twitter at @Sense_Networks.

About xAd
Since 2009, xAd has grown to become one of the largest mobile advertising networks in the U.S. and the only one offering the ability to target audiences using a combination of accurate location signal and search context. Across its network, xAd aggregates and manages billions of monthly ad impressions from which it derives the largest supply of location based advertising inventory in the market. For over a million national and local advertisers, xAd delivers targeted mobile location@scale. xAd is based in New York City with several satellite offices across the U.S. and Internationally. For more information, visit xAd.com.