NORWELL, Mass.--(Carex Health Brands, a global leader in the development, manufacturing and retailing of in-home health products for more than two decades, has revamped its website. Featuring a consumer-centric and business-to-business version, the new website was designed with the Carex user in mind.)--
The B to B version of the website is organized by brand. Customers can make quick order lists of items they purchase on a regular basis, create an order based on items and quantity, and then easily route approvals.
In contrast, the consumer side of the website was built as a solution based tool to assist caregivers and end consumers in making product decisions and helping to improve quality of life for themselves and their loved ones. The website offers a new feature that allows users to sort and shop by condition or disease state vs. a specific item or brand. Products can then be added to the online shopping cart and purchased via Carex’s website. An instruction manual is available in the “download” tab underneath each product.
Also on the consumer side of the website is the newly revamped Carex Care Connection, an online community created for the Carex consumer as an informational resource and an outlet to share. The Care Connection features a blog, an ‘ask the expert Q & A’ area, new product features and access to Carex’s social media pages. Content and oversight for the community will be handled by Carex home healthcare experts and the site will feature frequent guest blogs by subject matter experts. Consumers are invited to ask questions, offer feedback, download coupons, and share their stories.
Shared Jeff Swain, VP of Marketing, Carex Health Brands, “Over the years, we have constantly strived to serve our customers with quality products and excellent customer service. We feel this new website design reflects who we are as a company and better serves both our consumer-facing and B to B customers. Every day at Carex we seek to improve the quality of life of our consumers and to better serve our resellers. This website is a giant leap forward toward accomplishing those goals.”
About Carex Health Brands
Carex Health Brands markets its products under the Carex, Apex, Bed Buddy, Uplift and Day-Light brand names. The company’s brands have achieved broad customer awareness in the marketplace and are used by home care patients, the mobility challenged, senior citizens, and members of the general public. Carex is the market leader in branded home medical equipment sold through the drug store chains, mass merchants, DME dealers and grocery retailers. In addition, Carex offers one of the broadest product lines in hot/cold therapy and medication compliance. Carex products are also fully stocked by the drug wholesalers who service this retail market. Please visit www.carex.com for more information.