NEW YORK--()--Forbes today announced that Forbes.com hit a record-setting month in January 2013, drawing approximately 16 million unique monthly visitors in the U.S. according to comScore – an increase of 26% since January 2012. These numbers place Forbes.com ahead of its competitors’ websites: WallStreetJournal.com, Bloomberg.com, BusinessWeek.com and CNNMoney.com. In addition, since its reinvention, Forbes.com has achieved a 67 percent increase in unique monthly visitors from June 2010 to January 2013 according to comScore U.S.
“Great content finds its audience, and over the last two and a half years we have increased the diversity of our content while remaining a trusted and respected brand worldwide.”
“Over the last two and a half years, Forbes has redoubled its efforts to drive digital innovation – and the efforts are bearing fruit. In 2012, Forbes had its best year-over-year digital advertising revenue growth since 2006,” said Mike Perlis, President and CEO of Forbes Media. “Our editorial staff and contributors are producing content that’s more engaging and relevant, which has contributed to the record-breaking numbers we’re seeing in traffic and digital revenues. We look forward to continuing to make a positive impact on our audience through innovation and compelling content.”
Forbes.com has transformed from a web site to a global publishing platform. Not only is Forbes.com today enabling content creators to engage directly with their audience, but it also launched a homepage that aligns directly with the Forbes.com strategy – providing a platform for journalists, news enthusiasts and marketers. Central to Forbes.com’s reinvention is the Forbes contributor network of nearly 1,000 incentive-based topic experts, coupled with a core group of full-time reporters, all of whom produce 400-500 original pieces of content per day. This content is consistently shared across the social web, generating over 100,000 social actions per day and proving that Forbes’ content today is more relevant than ever. Forbes.com brings on board contributors from highly respected media brands, such as The Wall Street Journal, The New York Times, Atlantic Monthly, Wired and Los Angeles Times to name a few.
“Through our model, which gives talented topic experts the opportunity to be ‘entrepreneurial journalists’ on Forbes.com, and through the tireless efforts of our entire team here at Forbes, we’ve been able to dramatically grow our audience,” said Lewis D’Vorkin, Chief Product Officer at Forbes Media. “Great content finds its audience, and over the last two and a half years we have increased the diversity of our content while remaining a trusted and respected brand worldwide.”
Adding to Forbes' digital success is the growth of BrandVoice, which enables marketers to publish thought leadership and expertise on Forbes.com through a transparently labeled platform for marketers. More than two dozen companies have used BrandVoice since its launch more than two years ago, and the platform and related services have expanded significantly to include brand newsroom services, content syndication and extensive social analytics.
Further fueling Forbes.com is Forbes magazine, which serves as the front door to the 96-year-old media brand and is an authoritative source for news and information on business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The content in the magazine complements the digital content on Forbes.com. Print and digital converge in the company’s recently launched iPad app that allows consumers to travel seamlessly between magazine stories and the endless information and conversation on forbes.com, merging the power of print with social sharing and the web.
Forbes.com’s social presence has also made significant strides. In 2010, less than one percent of traffic to Forbes.com originated from social sites; now, Forbes.com sees an average of 8-10 percent of visits referred by social networks. The site’s mobile audience also continues to grow, nearly 150 percent in the last year, to 30 percent of total visits.
To learn more about Forbes’ growth, please visit: http://www.forbes.com/sites/lewisdvorkin/2012/11/05/inside-forbes-how-do-you-build-a-dynamic-business-model-for-news-heres-one-way/
About Forbes Media
Forbes Media LLC, publisher of Forbes magazine and forbes.com, is an authoritative source of news and information on business, investing, technology, entrepreneurship, leadership and affluent lifestyles. Forbes.com, a leading business website, currently reaches approximately 16 million unique monthly visitors (according to comScore U.S.) Forbes magazine, Forbes Asia and Forbes Europe attract a global audience of 5 million readers. The Forbes magazine iPad app merges the power of print with social sharing and the web. The Company also publishes ForbesLife magazine, as well as 26 licensed local editions around the world.