TAVIK Unveils New Bottoms Program Designed By WAARHOMME Creative Agency

TAVIK Men’s Fall 2013 Collection On Display At PROJECT Show Las Vegas February Feb 19-21, 2013

IRVINE, Calif.--(BUSINESS WIRE)--TAVIK, the original lifestyle brand for active individuals engaged in the modern beach and music culture, is proud to announce the launch of a new men’s bottoms program designed by WAARHOMME Creative Agency. On display at PROJECT Show Las Vegas this week, TAVIK’s latest offering includes premium denim and chino pants in signature fits and timeless silhouettes, taking the TAVIK men’s apparel collection to the next level of modern accessibility and comfort. The Fall 2013 collection will be available July 2013 at select retail locations nationwide and online with three exclusive fits: VALLEY skinny, FALLS basic and HILLS chino.

“WAARHOMME has an amazing history and heritage, so we were thrilled to team up with them on this project”

Extending its commitment to contemporary design methods, TAVIK had the privilege of working with industry veterans Mike Quinones and Matt Davis, the legendary team behind WAARHOMME, to bring a fresh approach to the men’s trousers and slacks program. With an extensive history in design and fabrication, Quinones and Davis were heavily involved in the complete creative and production process, resulting in a cohesive collection that offers precisely designed signature fits, exceptional quality materials and an original, ageless aesthetic.

“Everyone has done their take on something new. Now it’s about being the best that ‘you’ as a brand can be,” said Mike Quinones. “Best fit, best quality and best aesthetic is what separates brands now, and the new TAVIK bottoms program is a blend of all three.”

“WAARHOMME has an amazing history and heritage, so we were thrilled to team up with them on this project,” said Mark Powell, Creative Director, TAVIK. “A project results when personalities complement each other and better the team, and that was the case with this line.”

TAVIK is proud to reinforce this seamless combination of fit and finish within the details of its latest bottoms program. Scheduled for launch in July 2013, this trousers and slacks program focuses fundamentally on distinctive, raw design detail, superior fabrication and exceptional fit.

TAVIK’s entire Fall 2013 Men’s Collection is on display at PROJECT Show Las Vegas, February 19-21, 2013, Booth #18145. The Fall 2013 Collection will be available July 2013 with select retailers nationwide and online.

To connect with TAVIK, visit them on Facebook, Instagram (@tavik_) and Twitter.

About TAVIK:

TAVIK is an original lifestyle brand that produces premium collections for active individuals engaged in the modern beach and music culture. Founded in 2004 by a team of visionaries seeking to create a brand that reflected their Southern California lifestyle, TAVIK has stayed true to its vision, offering superior apparel and accessory collections every season. For more information, visit tavik.com.

About WAARHOMME:

WAARHOMME is a full package brand partner that specializes in Design, Sales, Marketing and Operations. Their team has years of experience in the Action Sport and Contemporary industries focusing primarily on men’s apparel, footwear and accessories.