Women for Women International Announces Launch of New “March for Women” Campaign

Month-long campaign will encourage supporters to honor a woman in their life and contribute to the organization’s life-changing work with women survivors of war

WASHINGTON--(BUSINESS WIRE)--Today, Women for Women International (WfWI) announced the upcoming launch of March for Women, a month-long celebration of the power and achievements of women around the world. Starting March 1^st, March for Women will enable supporters to contribute to WfWI’s work through the campaign’s gift partners. By sharing a gift with a friend, supporters are also able to help WfWI program participants. A minimum of 10% of proceeds will be donated to WfWI and will support the enrollment of additional women into the yearlong education and training program in conflict and post-conflict countries. For less than $2 a day, WfWI can provide a woman with transformative education and training that will last a lifetime.

“By extending the celebration of International Women’s Day from a single day to an entire month, we hope to better celebrate the accomplishments of half of humanity.”

“March for Women provides an opportunity for supporters and those new to WfWI to make a real difference in the life of a woman survivor of war,” said Afshan Khan, WfWI’s President and Chief Executive Officer. “By extending the celebration of International Women’s Day from a single day to an entire month, we hope to better celebrate the accomplishments of half of humanity.”

Founding Partners

Fourteen retail brands have joined the March for Women campaign as Gift Partners, donating a portion of sales to benefit WfWI. Andaz Hotels is proud to be the Presenting Sponsor of the inaugural campaign. Andaz works closely with WfWI to source specially made laundry bags made by WfWI program graduates in Iraq and used in all Andaz properties.

“We are honored to be supporting Women for Women International’s March for Women celebration since it exemplifies everything the organization believes in – celebrating the success and achievements of women all over the world,” said Sara Kearney, Senior Vice President of Brands for Hyatt Hotels & Resorts. “Andaz strives to create unique, cultural experiences for our guests, and our collaboration with WfWI has done just that. By working together, we hope to bring a sense of hope and accomplishment to the women in the Iraqi community. We look forward to continuing this great work and to helping more women thrive and rebuild their lives.”

Gift Partners Include:

• Botkier
• kate spade new york
• Leilani Bishop Fragrances
• UncommonGoods
• Organic Bouquet
• VEDA
• The Bazaar Shops
• Tori Praver Swimwear
• Yellingbo Gold
• Tata Harper
• Hidden Baby
• WiNK
• Mara Hoffman
• Prosperity Candle

(Click here for additional details on gift partners)

Ways to Support March for Women

In addition to donating to WfWI through participating March for Women partners, the campaign will encourage women and men to show their support through other efforts.

• Sponsor a woman survivor of war or donate to WfWI to support efforts to help women rebuild their lives.
• Start a daisy chain by giving an orange gerbera daisy to a friend with a note saying how amazing she is and asking her to tweet a picture before passing on to another friend.
• Follow the campaign online at www.march4women.org.
• Share and follow the campaign on social media through tumblr, #March4Women on Twitter, Pinterest, and Facebook.
• Send a March for Women eCard to an amazing woman: Send an eCard.
• Share an Infographic on powerful women statistics.

About Women for Women International

Since 1993, Women for Women International (WfWI) has provided women survivors of war, civil strife, and other conflicts with resources to move from crisis and poverty to stability and self-sufficiency. WfWI delivers these resources through a tiered, yearlong program that begins with direct financial aid and emotional support. Participants also learn about their legal rights; receive life-skills training such as health awareness, numeracy, budgeting and saving, decision-making and negotiation, and civic participation; learn business and vocational skills; and gain access to income-generating activities where they can apply those skills and begin moving towards economic stability. Along with helping more than 372,000 women in the past 20 years to rebuild their own lives and those of their families and communities after war, WfWI uses its voice to call global attention to the unique role that women play in advancing peace throughout society. WfWI works in Afghanistan, Bosnia and Herzegovina, the Democratic Republic of the Congo, Iraq, Kosovo, Nigeria, Rwanda, and South Sudan.