Allen Bonde to join Digital Clarity Group (DCG) as Partner and Principal Analyst

NEW YORK--(BUSINESS WIRE)--Digital Clarity Group (DCG), a research-driven advisory firm focused on helping leaders navigate the digital transformation, has announced that former McKinsey and Yankee Group analyst Allen Bonde will be joining DCG as Partner and Principal Analyst, focusing on CRM and social business.

Bonde has most recently been co-founder of social marketing tools pioneer Offerpop and CMO at The Pulse Network, where he will continue as Chief Strategist in a newly created role. He has also been chairman of the Inbound Marketing Summit series, and a contributor to a number of industry publications and blogs including 1to1Media, eMedia Vitals, SearchCRM and Social Times. Prior to Offerpop, he was CMO at eVergance, which was acquired by KANA Software, and an analyst and practice director at McKinsey, Extraprise and the Yankee Group.

Scott Liewehr, president of DCG, said “Having a seasoned CRM and social media thought leader like Allen on our team – one who has also played a key role in our relationship with The Pulse and managed digital marketing organizations – brings a new set of capabilities to our firm. I’m excited to have him fill out our research agenda and offer our clients and partners some truly unique perspectives on customer engagement and technology.”

About DCG

Digital Clarity Group helps business leaders navigate digital transformation by providing clear, actionable advice across four themes: Consumer Engagement, the Social Enterprise, Innovative Change and Adaptive Technology. The firm provides research, consulting, events and advisory services and provides exclusive perspectives and downloadable Insight Papers at http://www.digitalclaritygroup.com.