Two New Kettle Brand Flavors Blaze the Trail for Another 30 Years of Innovation

SALEM, Ore.--(BUSINESS WIRE)--With three decades of innovation expertise and 40 popular products to show for it, Kettle Brand is pushing flavor boundaries again this summer. Known for pioneering flavors on the cusp of culinary trends, such as Buffalo Bleu™, Honey Dijon and Spicy Thai™, the brand is expanding its popular line of kettle-cooked potato chips to include two new creations: Maple Bacon and Sweet & Salty.

“As with our first-of-its kind Salt & Fresh Ground Pepper in 1999 or Cheddar Beer, one of our first People’s Choice chip selections in 2005, these two distinct new flavors embody the preferences of today’s consumer and have the potential to become timeless classics.”

“Over the past 30 years, we’ve closely tracked trends from around the world, tested thousands of product prototypes and even conducted a national survey on Americans’ taste preferences,” said Carolyn Ottenheimer, Kettle Brand’s Chief Flavor Architect of 13 years. “As with our first-of-its kind Salt & Fresh Ground Pepper in 1999 or Cheddar Beer, one of our first People’s Choice chip selections in 2005, these two distinct new flavors embody the preferences of today’s consumer and have the potential to become timeless classics.”

Both new flavors have been in development for over nine months, and the final seasoning combinations were selected from hundreds of prototypes. Extensive testing – a hallmark of Kettle Brand’s innovation process – ensures each new product has the perfect balance of flavors Kettle Brand fans expect and love.

Verified by the Non-GMO Project, both new flavors reflect the company’s commitment to delivering bold, original chips made with all-natural ingredients, and like all Kettle Brand products, are cooked in pure, all-natural oils for a hearty crunch.

Kettle Brand Maple Bacon – Building on one of the most talked about recent food trends – bacon – this natural match combines the deep smokiness of bacon, the rich sweetness of real maple syrup and the subtle spice of chili pepper for a truly iconic comfort food combination.
Kettle Brand Sweet & Salty – These subtly sweet and savory chips strike the perfect balance by pairing natural sea salt and cane sugar with golden, crunchy potatoes to create a fresh, buttery sweetness capable of satisfying salty cravings and sweet tooths alike.

Kettle Brand Maple Bacon and Sweet & Salty chips will be available in grocery and natural food stores beginning this summer in 5 oz. bags for the SRP of $2.69 and 8.5 oz. bags for the SRP of $3.49, and online at BuyKettleChips.com.

About Kettle Brand^®

Kettle Brand is a pioneer of and one of the leaders in the premium kettle-cooked category, producing six premium product lines – Original, Krinkle Cut™, Organic, 40 Percent Reduced Fat and Bakes potato chips, as well as TIAS!™ tortilla chips. Committed to making every product with all-natural ingredients and without trans fats, artificial flavors or preservatives, the brand was the first potato chip verified by the Non-GMO Project and currently boasts the most verified flavors in the potato chip category. Its products are sustainably produced and packaged in three state-of-the-art facilities in the U.S. and U.K., and distributed throughout North America, the United Kingdom, Western Europe and several countries in Asia. For more information visit www.kettlebrand.com.

About Diamond

Diamond Foods is an innovative packaged food company focused on building and energizing brands including Kettle Brand® Potato Chips, Emerald® snack nuts, Pop Secret® popcorn, and Diamond of California® nuts. Diamond’s products are distributed in a wide range of stores where snacks and culinary nuts are sold. For more information visit www.diamondfoods.com.