TM Forum Helps Mobile Service Providers Transform their Business for the Digital World

MORRISTOWN, N.J.--(BUSINESS WIRE)--The killer services behind the last 20 years of mobile industry growth are facing serious competition from the digital revolution, forcing operators to rethink their role and product portfolio, take a hard look at what is and what isn’t working with their business operations, and focus on essential management initiatives. At Mobile World Congress 2013, TM Forum, the global, non-profit industry association, is highlighting its most innovative tools to help service providers transform their business to meet the demands of the new digital economy through best practices, APIs and KPIs.

“As the mobile market approaches global saturation, a new breed of competition has emerged—one enabled by that saturation and the proliferation of connectivity”

These tools are part of TM Forum’s Frameworx suite of standards and best practices which are used by four out of five service providers around the world. More specifically, 83 percent of respondents to a recent TM Forum survey affirmed that Frameworx plays a key role in enabling the deployment of new services, and 66 percent said Frameworx will play an important role in delivering digital services. As such, TM Forum’s latest additions to Frameworx include unique management tools that advance service delivery, and define new ways to measure business performance through KPIs and maturity models, including:

TM Forum’s ground breaking Simple Management API unifies management for services that span multiple clouds. It provides a simple set of operations to allow services to interact in a consistent way with management systems anywhere in the value chain. The Simple Management API is part of TM Forum’s innovative Multi-Cloud Management tools and best practices which help service providers tackle comprehensive service level agreement creation, implementation and monetization in multi-cloud environments.
New customer experience management (CEM) tools help service providers develop, implement, manage and measure their CEM programs. A Customer Experience Guidebook outlines key principles in implementing CEM programs in service providers. A new CEM Index defines the KPIs that service providers should be constantly evaluating to understand if their investments in CEM are paying off. And a new CEM Maturity Model helps service providers understand and evaluate their programs.
An Introductory Guide to Creating an Innovative Organization written by TM Forum’s Chairman Keith Willetts is aimed at individuals and companies that want to improve their level of corporate innovation.

“As the mobile market approaches global saturation, a new breed of competition has emerged—one enabled by that saturation and the proliferation of connectivity,” said Martin Creaner, president and CEO, TM Forum. “The digital economy has thrived because the Internet provides an open, common platform and set of agreed-upon protocols. Being open is a universal ingredient for success in this economy, and TM Forum is committed to providing the tools to overcome the challenges of managing complex digital services and enabling an open, vibrate digital economy.”

To support this commitment, TM Forum is hosting a unique conference track, jointly produced with GSMA, at Mobile World Congress 2013 in Barcelona on Monday, Feb. 25, 2:00-5:30 p.m., Hall 4, Conference Village, Auditorium 4.

Today, TM Forum also announced that it is releasing the latest edition of its annual thought-leadership magazine Perspectives 2013 at Mobile World Congress. Featuring exclusive insight from industry leaders, journalists and analysts, Perspectives 2013 explores hot topics such as: planning new digital services for the cloud and apps; product lifecycle management; Wi-Fi as an enabler of different business models; CEM; policy-based management; BYOD; revenue assurance; M2M; eHealth; HTML5 and much more.

Stop by TM Forum’s hospitality suite located at 7MR92 in Hall 7 to pick up a copy of Perspectives 2013 and meet with TM Forum executives. To schedule an appointment with a TM Forum membership representative, please contact Apostolos Kallis via email at akallis@tmforum.org.

About TM Forum

TM Forum is a global, non-profit association focused on enabling service provider agility and innovation. As an established thought-leader in complex service management, the Forum serves as a unifying force across industries, enabling more than 950 member companies to solve critical business issues through access to a wealth of knowledge, practical tools, best practices and standards.

The Forum provides a fair and safe environment for collaboration across the value-chain to overcome the barriers to a vibrant, open digital economy. We help member companies of all sizes gain a competitive edge by enabling efficiency and agility in their IT and operations while protecting competitive differentiation. For more information about TM Forum, visit www.tmforum.org.