Happy Family Unveils New, Modern Packaging and Engaging Website Redesign

Premium Organic Food Company Refreshes Brand Look to Highlight Fresh, Pure Ingredients and Bring Bright Organic Flavors to Life

NEW YORK--(BUSINESS WIRE)--Happy Family, a leading premium organic food brand privately owned and operated by moms, recently refreshed the design of its website and packaging with a more playful and vibrant look and feel. The always BPA-free packaging is beginning to appear on store shelves across the country now.

“We strive to create the best possible products with nutritious organic ingredients, and believe every aspect of the eating experience should bring happiness to both parents and children”

With its new enlightened look, Happy Family’s mission of providing families with the healthiest, most comprehensive line of nutritious foods for babies and children comes alive.

“We strive to create the best possible products with nutritious organic ingredients, and believe every aspect of the eating experience should bring happiness to both parents and children,” said founder, CEO and chief mom Shazi Visram. “By bringing favorite fruits and veggies to life, such as banana dolphins, mango songbirds and sweet potato seals, we are making food fun again and the vibrancy on the outside of the packaging reflects the goodness on the inside. It always makes me smile to see my son laughing as he eats and I hope our new designs are giving that same feeling to parents across the country.”

With the cheerful new packaging, each product now reflects imaginative characters at play, increasing the appeal and creating stronger connections between little ones and the foods they enjoy. Happy Family’s new packaging is rolling out in stores across the country, such as Target and Whole Foods Market, as well as major online retailers, such as Amazon.com and Diapers.com.

To accompany the vibrant packaging, Happy Family launched a new website design at www.happyfamilybrands.com, featuring not only a more playful design, but also an educational approach to eating well from the start with a food glossary, an easy-to-navigate allergy chart, and prenatal, infant and toddler nutrition guides. These resources are all a part of Happy Family’s enlightened nutrition philosophy.

“Parents can easily navigate through the site and find the information they need to make the best, most informed decisions about their children’s health. This is not a place where we just push our products. We want to be a resource for healthy choices, which is why we provide nutritional resources and bring in expert partners,” said Visram.

Visit www.happyfamilybrands.com to hear Shazi’s perspective on what makes Happy Family different, and learn more about the company’s social mission and enlightened nutrition philosophy.

About Happy Family

Launched on Mother’s Day 2006, and privately owned and operated by moms, Happy Family^™ is a leading premium organic food brand delivering optimal nutrition for the entire family. Constantly innovating and bringing new products to market, Happy Family was the first organic brand to develop a complete line of nutrient-rich foods for babies’, toddlers’ and kids’ growing bodies. Happy Family products are consistently recognized for superior taste and nutrition. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. The brand earned a place among America’s most promising companies by Forbes, was recognized as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit http://www.happyfamilybrands.com, http://www.facebook.com/HAPPYFAM and https://twitter.com/HAPPYsuperfoods.