Hu-Friedy Launches the New Hu-Friedy.com

New site offers enhanced functionality and dramatically improved user experiences

CHICAGO--(BUSINESS WIRE)--Hu-Friedy, a global leader in dental manufacturing, announced today the all new Hu-Friedy.com. The company’s new website makes it easier for dental professionals to experience the products and services that help them perform at their best.

“At Hu-Friedy, our goal is to leverage our innovative spirit in order to advance dental performance, whether it is through our products, services or community initiatives. We feel that the new Hu-Friedy.com reflects our heritage of delivering exactly what our customers deserve—the best.”

“We work diligently to ensure that every interaction our customers have with our brand reflects the same extraordinary quality that they’ve come to expect from our products and services. Hu-Friedy.com is one of the most visible windows into our brand, so we focused on developing function and design that not only puts all of the information our customers need at their fingertips, but also immerses them in an experience that facilitates a better understanding of our unique value,” states Patrick Bernardi, Vice President of Global Brand Marketing & Communications.

Visitors to the new site will instantly notice the increased speed, as well as improved navigation. In addition to these benefits, the new Hu-Friedy.com also includes:

• Enhanced Product Catalog: Product pages include image magnification, multiple product views and support materials conveniently located on each product’s page.
• Upgraded Search Function: Users can now use the search function to find their favorite Hu-Friedy products by name, Hu-Friedy part code, or certain dealers’ equivalent part codes.
• Improved Access to Services and Support: Through a simple search function, customers can find their local Hu-Friedy sales or dealer reps, sign up for the HuSave cost savings program or easily recycle their instruments with the new online component of Environdent, the longest running dental instrument recycling program.
• Continued Community Commitment: Members of the dental community can now access Key Opinion Leader preferred kits and testimonials as well as information on continuing education courses. Users are also able to sign up for exclusive updates and offers from Hu-Friedy.
• Social Media Sharing: The new site allows users to share their favorite products via email or social media vehicles like Facebook, Twitter, LinkedIn and Pinterest.

Ken Serota, President of Hu-Friedy, says of the new website, “At Hu-Friedy, our goal is to leverage our innovative spirit in order to advance dental performance, whether it is through our products, services or community initiatives. We feel that the new Hu-Friedy.com reflects our heritage of delivering exactly what our customers deserve—the best.”

For more information call 1-800-HU-FRIEDY or visit the new website at www.hu-friedy.com.

About Hu-Friedy

Founded in Chicago in 1908, Hu-Friedy Manufacturing Company helps dental professionals perform at their best by producing dental instruments and products designed to function as an extension of each practitioner's particular skill. Its products, hand-crafted by highly-skilled artisans, are known for their precision, performance, longevity, reliability and quality. Headquartered in Chicago, Hu-Friedy products are distributed in more than 75 countries and the company maintains offices in Rotterdam, Tuttlingen, Germany, Milan, Shanghai and Tokyo.