BleuFlamme.Com Introduces New-Look Website For U.S.-Based Clientele Who Want to Create the Ultimate Men’s Dress Shirt

SAN FRANCISCO--(BUSINESS WIRE)--BleuFlamme.com, the premier online destination empowering its clientele to easily browse, create and buy hand tailored custom dress shirts, today officially launched its new-look website for U.S.-based clientele. Saving users time, money and sanity, BleuFlamme.com now features access to a variety of new content (images, descriptions, etc.) to help provide peace of mind when making purchase decisions, and an additional 70 new fabrics and 200 inspirations that allow customers to choose a design inspiration for any occasion. As part of the U.S. launch, all new customers will receive 40% off their first purchase total (promo ends April 1, 2013).

“People don’t like being overcharged by today’s inconvenient, high pressure and limited-selection dress shirt retailers”

BleuFlamme.com’s exclusive selection of custom dress shirt styles range from geek chic to business casual, and customers can select from over 285 of the finest 100% European natural cotton fabrics, which are half the price of traditional retail – shirts start at only $58 USD. Selected based on current fashion trends, customers can choose from Checkered, Floral, Paisley, Solid Color, Stripped, and other unique selections. Equally, customers have access to a large variety of design elements – sleeves, cuts, collars, pockets, monogram selections, buttons, and cuffs to provide them with an upscale, personalized experience every time.

With cutting-edge 3D visualization technology, BleuFlamme.com customers can zoom into the model to see details of every part of the shirt, and can also preview their designs from all angles via 3D rotatable models. And, for the first time, users can buy custom tailored clothing without the hassles and human errors of manual tape measurements. BleuFlamme.com’s patent-pending “Auto-Size Me” tool automatically calculates customers’ body measurements based on their height, weight, and waist size – all with very close accuracy.

Winner of Forbes Magazine’s prestigious “Top 10 Tailors in the World” Award, all shirts are hand tailored to customers’ exact specifications, and come with a “perfect fit guarantee,” quality control that sees all shirts hand-checked before being shipped out, 5-day delivery times, ultra-responsive customer service (respond within 12 hours), and an industry-leading Return Policy that allows customers to return anything, for any reason, within 30 days (BleuFlamme.com pays for return shipping) to provide customers with peace of mind and 100% satisfaction with each purchase.

Other great features include the ability to view hundreds of pre-designed inspirations to start and the ability for users to share designs on Facebook to get friends’ opinions when comparing between designs.

“People don’t like being overcharged by today’s inconvenient, high pressure and limited-selection dress shirt retailers,” said Jin Koh, founder, BleuFlamme.com. “With all that we offer to facilitate the design, creation, and ordering process, we believe U.S.-based customers will be so blown away by the BleuFlamme.com experience that they’ll become a customer for life. In fact, 30% of 1st time customers return in the same month to make additional orders!”

Press Assets and Screen Shots: https://sparkpr.box.com/bleuflamme

About BleuFlamme.com

BleuFlamme.com is the premier online destination empowering its clientele to easily browse, create and buy hand tailored custom dress shirts – saving time, money and sanity! Featuring the industry’s first online 3D custom design studio, customers can easily create high-quality custom dress shirts from the comfort of their home. The platform’s selection of materials include 285+ of the finest natural cotton fabrics, collars, monogram selections, buttons, French cuffs, and more. With a unique selection of custom dress shirts styles, from geek chic to business casual, designs and materials are carefully selected based on fashion trends and feedback from BleuFlamme.com customers. For more information, visit www.bleuflamme.com.