AIRTAG Launches AIRPASS Multi-Platform White Label Mobile Wallet

NEW YORK & PARIS--(BUSINESS WIRE)--AIRTAG, the leading provider of Mobile Shopping Solutions, announces the launch of AIRPASS, a fully customizable white label mobile wallet for retailers, banks and mobile network operators. AIRPASS enables providers to distribute their own self-branded virtual wallet with NFC payment capabilities. Ready for distribution on 22+ smartphones including Android, Windows Phone 8 and BlackBerry 10, AIRPASS enables a maximal number of end users to benefit from each brand’s mobile wallet offering.

Unique features to AIRPASS that separate it from other mobile wallets are native designs for each smartphone platform to deliver a state of the art user experience, as well as the ability for use as an Open Wallet; cards aggregator, or Widget Wallet; or widgets aggregator, giving providers more choice of utility based on business needs.

“We have been listening closely to the current market needs in the Mobile Shopping eco-system as the traditional shopping experience continues to revolutionize. There are going to be not one, but many mobile wallets that succeed if they can deliver value added services to end-users. Each brand needs to start building their own identity in the wallet experience, not simply to get a piece of the payment pie, rather to retain and build loyal customers,” said CEO & Co-founder of AIRTAG, Jérémie Leroyer.

AIRPASS is a result of AIRTAG’s extensive experience working with 35+ retailers, totaling 1,500 live in-store solutions, reaching more than three million individual users. AIRPASS includes the ability to easily tack on mobile commerce features which include loyalty cards, pre-paid cards, couponing and fast/advanced ordering and payment systems, to bring more value to the wallet experience for end users. To help brands that are issuing AIRPASS better understand how customers are behaving in their apps to improve the user experience, AIRPASS includes a tracking tool and mobile analytics so that service offerings can be extended and modified. The system also offers security protection by pincode, offline pin management and remote wallet locking.

AIRPASS has been the Mobile Wallet of choice for partners including NRJ Mobile, Crédit Mutuel and CIC. It also offers seamless integration with AIRTAG’s mobile commerce solution, AIRSHOP, already deployed for McDonald’s, McCafé and Carrefour City.

In the coming year, AIRTAG will release partnerships with two major MNO’s, two additional banks and one tier one retailer.

Come see AIRPASS live at the 2013 Mobile World Congress at the AIRTAG booth, #7A57.

About AIRTAG

The leader in mobile shopping ecosystem innovations, AIRTAG provides mobile, NFC and in-store solutions that continue to improve the consumer buying experience. The company is the platform of choice for globally recognized MNO’s, financial institutions and retailers, across Europe, North America, The Middle East and The UK. AIRTAG’s quickly growing partner base is comprised of more than 35 retailers including; McDonald’s, McCafé, Carrefour, Casino, G20, Dior, L’Oreal and Reebok, and 10 MNO’s and financial institutions including; MasterCard, Orange, SFR, Société Générale, Crédit Mutuel, Bouygues, and NRJ Mobile. For more information about AIRTAG and its patented technologies, visit www.airtag.com.