Wines from 2011 Vintage Propel Premiere Napa Valley to Near-Record Total

ST. HELENA, Calif.--(BUSINESS WIRE)--The Napa Valley Vintners’ 17^th annual Premiere Napa Valley today brought in a resounding $3.04 million, nearly matching last year’s record-breaking event. The auction’s 211 lots donated by 218 NVV members were purchased in just over three hours of lively and spirited bidding at The Culinary Institute of America at Greystone.

“Premiere Napa Valley is a great opportunity to connect with the winemakers of the Napa Valley and to bring our customers a unique offering that enables them to learn more about Napa”

More than 80% of the lots featured were from the 2011 vintage, which had an unusual growing season. However, the vigorous bidding at today’s auction proved that the skills and experience of Napa Valley’s vineyard managers and winemakers prevail, even when the growing conditions are less than perfect.

“Today was a great chance to get a glance into the quality of the 2011 vintage,” commented successful bidder Daniel Williams of Hi-Time Cellars in Costa Mesa. “I think there were some tremendous wines presented and I think the vintners have done a great job of putting their best foot forward in a vintage some might call ‘challenging’.”

The average wholesale price per bottle sold was $160.75, an indicator of the rarity of Premiere Napa Valley wines, the demand for the limited 2011 vintage and the overall appreciation for the consistent quality wines produced in the region.

This year’s Premiere, always a hot ticket, sold out six weeks in advance. The more than 1,000 total attendees included 600 top trade and media from 35 states and 9 countries.

Founded in 1997, Premiere provides funding for the Napa Valley Vintners (NVV) to further its mission to promote, protect and enhance the Napa Valley appellation, its wines and its community. Revenue comes from the auctioning of rare, ultra-boutique, one-of-a-kind wines, crafted in as few as 60 bottles and never more than 240. For Napa Valley winemakers, Premiere is a chance to express something they have always wanted to convey in a wine in very limited production for this one moment in time and then never again. For attendees, it’s the chance to preview the vintage coming into market.

“We are grateful for the continued success of Premiere Napa Valley, which has allowed the NVV to expand its activities and programs, including our environmental leadership, outreach to the local community, our efforts to promote the appellation worldwide, and the vital protection of the Napa Valley name on a bottle of wine,” said Bruce Cakebread, president and chief operating officer of Cakebread Cellars and 2013 president of the NVV’s board of directors. “We feel the quality of these programs is as stellar as the quality of our wines.”

This year’s 67 successful bidders had the chance to choose from an array of wine lots as diverse as the grape varieties grown in the Napa Valley itself, including Cabernet Sauvignon, Cabernet Franc, Pinot Noir, Sauvignon Blanc, Merlot, Chardonnay, Malbec, Petit Verdot, Petite Sirah, Semillion, Syrah, and even sparkling wine.

Top Earning Lots – Bevan Cellars/Chateau Boswell Winery (joint lot); Reynolds Family Winery; Shafer Vineyards; Keenan Winery; Kapcsandy Family Winery; Rombauer Vineyards; Duckhorn Vineyards; Silver Oak Cellars; Derenoncourt California; Saintsbury; Hourglass; VHR, Vine Hill Ranch; and ZD Wines.

Top Accounts to Acquire Premiere Wines – Total Wine & More, Potomac, MD; Cliffewood Wine Syndicate, Little Rock, AR; The Wine House, Los Angeles, CA; Gary’s Wine & Marketplace, Madison, NJ; Beverage Warehouse, Los Angeles, CA; Nakagawa Wine Company, Tokyo, Japan; Meritage Wine Market, Encinitas, CA; Imbibe Wine and Spirits, Bakersfield, CA; Petroleum Club, Oklahoma City, OK; Spec’s Wines, Spirits & Finer Foods, Houston, TX; Bounty Hunter, Napa, CA.

Often referred to as “the best week in Napa Valley,” the days leading up to the tasting and auction are considered almost as exciting as the grand finale of Premiere Napa Valley itself. This year included the ninth annual Symposium for Professional Wine Writers, co-hosted by the NVV, Meadowood Napa Valley and The Culinary Institute of America; Experience Napa Valley, an NVV signature education immersion program for international trade and media; the big screen premiere of the “Napa Valley Rocks” video series; and numerous Premiere Preview Parties hosted by vintners throughout the week. The many events and activities entice an estimated 750-plus trade, media and their guests to the Napa Valley, building business for hotels and restaurants during a traditionally slow time of year, and helping to further the region’s reputation as a legendary travel destination.

“The flow of the week leading up to Premiere, with the excitement of the events and exposure for so many different key trade and media to Napa Valley wines and hospitality is unparalleled,” said Steve Reynolds of Reynolds Family Winery and Chair of Premiere Napa Valley 2013. “Premiere and its related events bring Napa Valley, its vintners and its vineyards alive for both the newcomer and seasoned pro and creates career-long Napa Valley wine ambassadors in the marketplace.”

About the Napa Valley Vintners

The Napa Valley Vintners (NVV) is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. From seven founding members in 1944, today the association represents 450 Napa Valley wineries and collectively is a leader in the world-wide wine industry. To learn more about our region and its legendary American wines, visit www.napavintners.com

View photos from the event

Consumers: find out how to procure these wines

Additional quotes from Premiere Napa Valley

“It was a mind-blowing tasting. There was so much energy and excitement in the room,” commented Steven Spurrier, award-winning author, educator, and organizer of the seminal 1976 ‘Judgment of Paris’ tasting. “And, I love the 2011’s – they are elegant, with a beautiful mid-palate…just my style.”

“Premiere Napa Valley is a great opportunity to connect with the winemakers of the Napa Valley and to bring our customers a unique offering that enables them to learn more about Napa,” remarked Melissa Devore, vice president of domestic wine buying and pricing at Total Wine & More. “Our customers have really taken to these rare Premiere wines,” she said, “and we are excited to be able to provide them with wines that truly express what the Napa Valley is all about.”

“With the 2011’s on a whole, you see incredible style and finesse. Although the growing season was relatively cool, when you taste these wines, you realize that Napa Valley has come so far that its winemakers know how to deal with cold weather or warm weather and the result is great wines.” Larry Stone, Master Sommelier

“Premiere Napa Valley is the perfect occasion to get a sense of the recent Cabernet vintages and this year the truth was in the tasting; I think most people in attendance will agree the 2011s are lovely, elegant wines with pristine fruit, and impeccable balance and structure to last a decade or two,” commented Peter Marks, Master of Wine, vice president of wine education for Constellation Brands