Dealer Center® and IADAC Complete Co-Marketing Agreement

LOS ANGELES--(BUSINESS WIRE)--DealerCenter and Independent Automobile Dealers Association of California (IADAC) announced today that they have entered into a Memorandum of Understanding for co-marketing and co-branding purposes.

“We are excited to be working closely with IADAC to help build a stronger dealer community in California. It is important for us to be involved on the ground level working together with the dealers to build greater success in our home state”

News Facts

DealerCenter, a leader in dealer management solutions, and IADAC, established to represent and support the interests of California’s independent used car dealers, have agreed to co-market services and products to California dealers to increase brand awareness, membership and customers.
With almost 3,500 California automobile dealers using DealerCenter and over 500 IADAC members, this agreement will open new channels of communication to provide independent dealers in California with information on financing, best practices, legislation, and education to better serve their market.
The two companies plan to provide the dealers with the highest quality of services to help dealers continue to grow their businesses and increase sales. Plans for co-sponsoring a spring networking event are underway, as well as, a series of new service and product offerings for dealers to offer to their customers. Both organizations will encourage participation and feedback from the dealers through surveys, forums and user groups.
Incorporated in 1958, IADAC is a professional association of independent California automotive dealers that provides education, information and resources to over 500 IADAC members.
IADAC is the only association that provides representation before regulatory agencies and advocates fair legislation on behalf of independent dealers and their customers.

Supporting Quotes

“We are excited to be working closely with IADAC to help build a stronger dealer community in California. It is important for us to be involved on the ground level working together with the dealers to build greater success in our home state,” states Robert Lekstrom, COO, Nowcom Corporation.

Larry Laskowski, Executive Director, IADAC, says, “Southern California dealers will be well served with the recent agreement between Nowcom and IADAC. IADAC looks forward to expanding our presence with the help of our new partner Nowcom so that we may provide better representation for all California dealers. California’s business environment does not allow for dealers who are not fully aware of regulation and legislation. Additionally, dealers benefit being connected with the companies that provide products and services that allow them to operate as efficiently as possible.”

Scott Lilja, VP Member Services, NIADA: “I congratulate both DealerCenter and IADAC for taking the initiative to develop this powerful industry alliance. DealerCenter being an endorsed NIADA National Corporate Partner brings extensive independent auto dealer financial, technology resources and an extensive footprint to IADAC to assist with membership growth, education, and member benefit programs. We fully support this joint undertaking in building a stronger independent dealership market in California.”

About Nowcom Corporation

Nowcom, founded in 1996 and headquartered in Los Angeles, is responsible for all IT solutions for the Hankey Group of Companies. It is the leading provider of dealership management solutions, specifically catering to the independent dealer's needs. For more information about Nowcom, visit: www.nowcom.com. For more information about DealerCenter, visit: www.DealerCenter.com.

Dealer Center® is a registered trademark of Nowcom Corporation.

About Independent Automobile Dealers Association of California (IADAC)

IDACA, incorporated in 1958 and headquartered in Roseville, CA is comprised of professionals committed to promoting the ethical practices of the automobile industry. IADAC's mission is to anticipate, recognize and respond to the industry's need for education, information and resources with the goal of improving customer confidence and satisfaction. For more information about IADAC, visit: www.iadac.org.