DRAPER, Utah--(1-800 CONTACTS announced today that Tim Roush has been named chief marketing officer. In this role, Roush will be responsible for leading all marketing initiatives and partnering with 1-800 CONTACT’s leadership team to drive profitable growth.)--
Roush is a marketing veteran who has more than 20 years experience and a proven track record of success in corporate strategy, sales, marketing and product development. He most recently served as chief executive officer for Creta Farms USA where he was responsible for the re-launch of the business in the United States, developing brand position and marketing plans. Prior to joining Creta Farms USA, Roush spent five years at Sara Lee Corporation leading the company’s most profitable business unit, lunch and dinner brands, with sales exceeding $1.4 billion.
Roush gained valuable retail marketing experience in the automobile, health care products, baby care and youth products industries. Leading several product launches, numerous marketing campaigns, developing growth strategies and successfully repositioning consumer brands, Roush brings the experience necessary to lead the marketing team of the largest online retailer of contact lenses in the United States.
“With more than 38 million people wearing contact lenses and more than 140 million people wearing glasses, we have a significant opportunity to attract new customers to our 1-800 CONTACTS and glasses.com brands. Tim’s leadership, experience and success in corporate strategy and brand marketing will help position us for continued growth,” said Brian Bethers, president of 1-800 CONTACTS.
Roush received his bachelor’s degree from Brigham Young University. He also holds a master’s degree in business administration with concentrations in marketing and finance from Pennsylvania State University.
About 1-800 CONTACTS
1-800 CONTACTS, Inc., a subsidiary of WellPoint, Inc., is the largest retailer of contact lenses in the United States, and is dedicated to making it easier for consumers to purchase contact lenses. 1-800 CONTACTS offers all of the most popular brands of contact lenses at competitive prices while delivering exceptional customer service. The company has served more than 8 million customers, stocks more than 15 million contact lenses, and delivers more than 200,000 contact lenses every day directly to customers. Through its award-winning website, www.1800contacts.com, and its easy-to-remember, toll-free telephone number “1-800 CONTACTS” (1-800-266-8288), the company ships an industry leading 98 percent of its orders within one business day of receipt and verification of prescriptions. Through its Glasses.com division, the company offers leading name-brand glasses, free In-Home Try-On, free shipping, free returns and innovative solutions for the consumer interested in purchasing glasses online. Glasses.com is dedicated to changing the way the world buys glasses.