DataPop Launches Industry’s First Semantic Advertising Platform for Google Product Listing Ads (PLA)

Solution Leverages Deep Understanding of Shopper Intent, Product Details, and Performance Signals to Drive Results for Leading Retailers

LOS ANGELES--(BUSINESS WIRE)--Based on its flagship creative optimization technology, DataPop has officially launched today the industry’s first Product Listing Ads (PLA) platform that drives significant performance based upon semantic technology. DataPop’s platform seamlessly extracts the most relevant information from retailer product feeds that best connects to consumer intent. Retailers with early access to DataPop’s PLA platform have already seen triple-digit increases in click and conversion volumes from Google PLA.

“What’s most compelling about our PLA platform is the dramatic relevance improvements it creates relative to the poorly matched ad solutions in the industry”

Established as a start-up in Southern California four years ago, DataPop’s flagship product provides major retail, travel, and automotive brands the technology to effortlessly create ads that consumers actually want to click on.

DataPop’s PLA platform creates ads automated to directly target a consumer’s intuitive product needs through the understanding of their preferences in imaging, promotional text, pricing and ad copy. The DataPop PLA platform engages in a matching process to connect the online consumer with their most desired product and, in the process, removes the clutter of ineffective ads while also skyrocketing click through rates (CTR) and conversions.

“What’s most compelling about our PLA platform is the dramatic relevance improvements it creates relative to the poorly matched ad solutions in the industry,” said Jason Lehmbeck, DataPop’s CEO and co-founder. “While most are struggling to understand the impact of Google’s PLA product on the marketplace and how they are going to integrate within it, we have launched a solution to actually grow and optimize media spend against this exciting new opportunity for marketers.”

Features of the DataPop PLA platform that are entirely new to this market include semantic field optimization, multi-variate testing of feed construction approaches, automated account structure and semantic negative management, insights for every intent and product attribute and integration with third party SEM platforms for tracking. These new features are driving continuing growth opportunities in PLA beyond the Q4 upswing. Most recently the DataPop platform has driven a 400+% sales increase in Q1 for a leading electronics retailer.

ABOUT DATAPOP

Based in Los Angeles, CA, DataPop is an online advertisement optimization company that provides intuitive ad customization technology and services to international retail, travel and automotive brands. DataPop utilizes its Creative Optimization technology to give marketers performance gains today and the insights to replicate that success over time. DataPop’s co-founders are well-known in the ad industry and recognized as development experts in Silicon Valley’s online ad industry, based on their tenure with such companies as Yahoo!, Overture Services and DoubleClick. For more information on DataPop visit: www.datapop.com.