Japan Pavilion to Exhibit at the 2013 International Boston Seafood Show

BOSTON--(BUSINESS WIRE)--The Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) will be setting up its highly-acclaimed Japan Pavilion at the upcoming International Boston Seafood Show 2013 (IBSS), North America’s largest seafood trade event, to be held from March 10-12, 2013 at the Boston Convention & Exhibition Center.

The Japan Pavilion will showcase the latest seafood products from eight different exhibitors from across Japan. To meet the needs of even the most discerning consumer, the pavilion will feature a stronger focus on seafood ingredients that have been selected for their consistency with industry trends, including sustainability and healthy eating, as well as for their flavor. Exhibited items this year include yellowtail, which has gained considerable recognition and market presence in the US in recent years, as well as sliced dried bonito and dashi soup stock—essential ingredients that bring out the umami in Japanese cuisine and have begun to appear in the recipes of some of the world’s top chefs. Highlighting the healthiness and versatility of Japanese seafood, hijiki seaweed and wakame salad will also be on display, along with such popular items as sashimi-grade Hokkaido scallops, squid and oysters. These and other seafood items will provide visitors to the Japan Pavilion with an opportunity to taste the best that Japan has to offer.

Throughout the show, product demonstrations and tastings will be held for select products, including a simple, do-it-yourself microwave recipe for yellowtail teriyaki. Tastings will also be held for a wakame salad renowned for its health properties and deep-fried oysters that are generous in size and rich in flavor. Through these events, the MAFF hopes to deepen buyers’ awareness about the quality of Japanese seafood while further stimulating demand.

Product demonstrations and tastings will be held in the pavilion’s demo area during the following times:

Time	Sunday, March 10	Monday, March 11
11:00		Daiei Foods Co., Ltd. Seasoned wakame seaweed
30	Morimatsu Suisan Reito, Co. Ltd. Yellowtail sushi
12:00		S.Marche Co., Ltd Yellowtail teriyaki
30	Kunihiro Inc. Deep-fried oysters
13:00
30	S.Marche Co., Ltd Yellowtail teriyaki
14:00		Morimatsu Suisan Reito, Co. Ltd. Yellowtail sushi
30	Daiei Foods Co., Ltd. Seasoned wakame seaweed

Exhibitors at this year’s Japan Pavilion include:

Ahjikan Co.,Ltd., producer of crab sticks and processed hijiki seaweed products
Daiei Foods, Co., Ltd., producer of ocellated octopus, flying-fish roe and seaweed products
Daisho Foods Co., Ltd., wholesaler of Hokkaido scallops
Futaba Co., Ltd., producer of bonito products, such as dashi soup stock
Kunihiro Inc., producer of oysters
Morimatsu Suisan Reito Co., Ltd., producer of a variety of fish, including yellowtail
S.Marche Co. Ltd, producer of yellowtail
Yamayo Co., Ltd., producer of a variety of processed seafood products, such as squid and mackerel