Another Billion on Facebook with Nanigans

Advertisers Drive 1 Billion Conversion Events through Nanigans’ ROI-Based Advertising Platform; Milestone Follows Year of High Growth, Increasing Revenues 2.5X

BOSTON--(BUSINESS WIRE)--Nanigans, Inc. announced that value focused advertisers have driven more than 1 billion conversion events through its ROI-based advertising platform. The platform, Ad Engine™, empowers large-scale performance advertisers to spend their ad dollars efficiently to acquire profitable customers at scale on Facebook^® desktop and mobile.

“In 2012 we solidified our position as the market leader in performance advertising on Facebook for the retail and gaming sectors, and we look forward to continuing to build advertising technology that serves these and other performance-driven sectors on desktop and mobile.”

The 1 billion conversion event milestone represents the business value that large-scale performance advertisers across retail, gaming and additional verticals have achieved by licensing and leveraging Ad Engine. Consisting of customer acquisition and engagement goals such as registrations, app installs and purchases, the milestone follows another year of high growth for Nanigans. In 2012 the company grew revenues by 150%, nearly doubled its customer base, and more than tripled the volume of ad spend managed through its platform.

“We’re proud to have reached this milestone, as it speaks to the true value advertisers are achieving by leveraging our ROI-based advertising platform,” shared Ric Calvillo, co-founder and CEO of Nanigans. “In 2012 we solidified our position as the market leader in performance advertising on Facebook for the retail and gaming sectors, and we look forward to continuing to build advertising technology that serves these and other performance-driven sectors on desktop and mobile.”

Nanigans offers the only advertising platform that measures, predicts and optimizes ad spend for lifetime ROI on both desktop and mobile. By harnessing the power of lifetime value to inform more intelligent and efficient media buying, the company is moving the industry away from buying on a cost-per-click and cost-per-action basis to a true ROI basis.

Founded in 2010 as an early Facebook Ads API developer and more recently designated by Facebook a Strategic Preferred Marketing Developer (sPMD), Nanigans has grown consistently at a 25% quarterly growth rate over the last three years. In the past year alone the company more than doubled its headcount, moving into a larger corporate headquarters in Boston and opening a new office in New York in addition to its office in San Francisco.

Nanigans is committed to driving lifetime customer value on behalf of the world’s leading performance marketers. To learn how licensing Nanigans’ ROI-based advertising platform can help your company acquire profitable customers, contact [e-mail].

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About Nanigans, Inc.

Nanigans is transforming how marketers acquire customers by harnessing the power of lifetime value to inform more intelligent and efficient media buying. Nanigans’ Ad Engine™ is the only advertising platform that measures, predicts and optimizes ad spend for lifetime ROI on both desktop and mobile. Chosen by the world’s leading performance marketers in sectors such as retail and gaming, Ad Engine delivers over 2 billion Facebook ad impressions every day that drive over 2 million daily conversion events such as purchases.

Nanigans was founded in 2010 as an early Facebook Ads API developer and was recently designated by Facebook a Strategic Preferred Marketing Developer (sPMD). Backed by Avalon Ventures and with offices in Boston, New York, San Francisco and London, Nanigans has over 85 employees and is growing rapidly. To learn more visit: http://www.nanigans.com.