LOS ANGELES--(2013 Guide to Text Messaging Regulations & Best Practices. The document contains a set of guidelines to assist mobile marketers as they navigate the vast and intricate regulations currently governing the industry to keep the channel free from spam.)--Mogreet, the world’s leading mobile messaging (SMS/MMS) marketing platform, today announced that it has published the
“Mobile marketing is highly regulated, with new rules coming out every month”
Included in Mogreet’s guidelines for running a successful and legally compliant text marketing program are:
- Building a mailing list with legally acquired, permission-based subscribers
- Clearly communicating the content and frequency of texts to potential subscribers
- Documenting and saving opt-ins and messaging permissions
- Avoiding text distribution too early in the morning, too late in the evening, or during typical rush hour times
“Mobile marketing is highly regulated, with new rules coming out every month,” said James Citron, CEO and co-founder of Mogreet. “To help reduce confusion, Mogreet put together this set of best practices featuring the common sense dos and don’ts to ensure mobile marketers are keeping in line with all regulations while protecting their reputation with their customers.”
Accessible by 98 percent of U.S. cell phone owners and with a 95 percent open rate, text messages have become a key marketing tool for retailers, media outlets, entertainment properties and others. Several separate entities including the Federal Communications Commission (FCC), the Federal Trade Commission (FTC), and CTIA-The Wireless Association regularly audit the industry to ensure that people’s rights are protected.
“2013 is poised to be a huge year for text marketing,” added Citron. “We are seeing new campaigns launching nearly every day, and we have even started seeing references to text marketing in television and movies. In order for this to continue to be a successful marketing tool, it is important that campaigns are always executed in compliance with the industry regulations.”
To read Mogreet’s best practices guide in its entirety, visit http://bit.ly/W6CXEM.
Founded in 2006, Mogreet is the leading text messaging platform for the delivery of rich media and video to mobile devices, and reaches 2 billion consumers globally. The company works with leading retail, entertainment, media and consumer products marketers, as well as developers, through the Mogreet Developer Platform. The company has raised $14.1 million in venture capital from top venture capital firms. Mogreet is headquartered in Venice, California. Learn more at www.mogreet.com or follow Mogreet on Twitter at www.twitter.com/mogreet or join in the conversation www.facebook.com/mogreet.