Cross-Channel Marketing Solution Provider StrongMail Achieves Record Revenue and Key Milestones in 2012

StrongMail earns 98% customer retention rate, grows SaaS business 53%, triples marketing services engagements, and lays groundwork for next-generation big data initiative using Amazon Redshift

REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongMail, a leading provider of cross-channel marketing solutions for enterprises, today announced record revenue and a 98 percent customer retention rate for 2012. StrongMail had outstanding growth in its customer base, adding such global brands as Choice Hotels, Frontier Airlines, Overstock.com and Zumba. Adoption of StrongMail's hosted cross-channel marketing solutions also spiked last year, growing 53% year over year and accounting for a majority of all new business in 2012. The company also saw record demand for its marketing services offerings, tripling the number of strategic and creative client engagements in 2012.

“2012 was a pivotal year for StrongMail, as we experienced tremendous growth across all areas of our business – from revenue, customers and employees to the continued expansion and refinement of our cross-channel marketing solutions”

StrongMail achieved numerous product milestones in 2012, including laying the groundwork for an innovative new cloud-based customer insight platform using Amazon Redshift. Announced earlier this month and scheduled for a pilot release to existing StrongMail clients next month, the new solution's unparalleled performance and cost model will eliminate the limits on the type and amount of data available to marketers for advanced targeting and segmentation.

"2012 was a pivotal year for StrongMail, as we experienced tremendous growth across all areas of our business – from revenue, customers and employees to the continued expansion and refinement of our cross-channel marketing solutions," said Bill Wagner, CEO of StrongMail. "Digital marketing is evolving at a breakneck pace, and one of the keys to StrongMail's success has been our ability to quickly introduce new product releases and services that enable marketers to face the realities of today's ever-connected consumer. From automated lifecycle marketing and real-time optimization to our ground-breaking data analytics platform, StrongMail is enabling marketers to stay ahead of the market changes – and the competition."

StrongMail also continued to drive innovation with its flagship cross-channel marketing solution, Message Studio, which saw numerous industry-leading enhancements in the areas of data integration, automation and real-time optimization. Satisfaction with StrongMail's solutions is at an all-time high, with 58 percent of customers experiencing an ROI of 50 percent or more over their previous email service provider, according to an April 2012 customer survey conducted by TechValidate. The flexibility of StrongMail's solution and its relevance to enterprise marketers led to it being selected as one of only six email service providers (ESPs) included in the "Forrester Wave™: Email Marketing Vendors Q1 2012."

“Unlike traditional ESPs built on outdated technologies, StrongMail is uniquely positioned to adapt and expand its solutions as new channels and technologies present opportunities for marketers to better anticipate and respond to the needs of their customers," said Jeremy Sterns, CTO at StrongMail. "StrongMail's big data initiative using Amazon Redshift is just the first step in expanding and enhancing the capabilities of our proven cross-channel marketing solutions. Expect more advances in automation, data and real-time optimization in the months to come."

About StrongMail Systems, Inc.

StrongMail empowers marketers to achieve their acquisition, retention and loyalty objectives with powerful email and cross-channel marketing solutions. With StrongMail's market-leading solutions and services, brands can quickly, simply and effectively employ these vital communication channels to expand both reach and revenue. StrongMail provides marketers the tools they need to drive more value from their marketing programs: a drag-and-drop interface for lifecycle marketing, real-time testing and optimization, dynamic reporting and unparalleled data access. StrongMail has a proven track record helping leading brands with sophisticated data needs boost the performance of their marketing initiatives across email, mobile and social channels. Learn more at www.StrongMail.com, or follow us online at http://www.twitter.com/StrongMail or http://www.facebook.com/StrongMail.

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