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WHO: |
Dan Wandel – Senior Vice President, Beverage Alcohol Client Insights, SymphonyIRI Group, Inc. |
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WHAT: |
The beer category saw its sales improve in 2012, which was driven in large part by innovation throughout the category. SymphonyIRI beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment performed during the past year and also will discuss the outlook in 2013 for the craft beer segment in his presentation, “Yes! Craft CAN,” during the Brewers Association Power Hour interactive teleconference. |
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WHY: |
The craft segment continues to be one of the true success stories in the beer industry for the past several years, and 2012 was no exception. Wandel’s presentation will take a closer look at where craft beers are succeeding and will address such critical questions as: | |
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• What were the latest sales trends for the beverage alcohol category for 2012? |
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• How did the beer category and craft segment, in particular, perform in 2012? |
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• What were the top-selling craft beer styles in 2012? |
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• What were the hot new beer brands in 2012? |
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• Which vendors are driving craft sales growth? |
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WHEN: |
Feb. 28, 2013, 12 p.m. CT | |
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WHERE: |
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Brewers Association Power Hour |
| Online, Interactive Teleconference Series | ||
| Free for Brewers Association members; for all others, $99 to participate | ||
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To pre-register, contact Pete Johnson at pete@brewersassociation.com |
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http://www.brewersassociation.org/pages/business-tools/power-hour |
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About SymphonyIRI Group
SymphonyIRI Group is a global leader in innovative solutions and services for the CPG, retail and healthcare industries. SymphonyIRI uniquely combines powerful market and shopper information, predictive analytics, flexible technology solutions and consulting services to help its clients drive and grow their businesses. For more information, visit: http://www.SymphonyIRI.com.





