Spring Tastes Extra Sweet with New Duncan Hines® frosting creations™ flavors

Four, New Limited-Edition Frosting Flavors Bloom Your Way

PARSIPPANY, N.J.--(BUSINESS WIRE)--Duncan Hines^®, a portfolio brand of Pinnacle Foods Group, unveils four limited-edition Duncan Hines^® frosting creations^™ flavors featuring a bright palate of sweet possibilities that capture the essence of spring: Fruit Punch, Key Lime, Peaches and Crème and Pink Lemonade. These four new flavor mixes are now available at retailers nationwide.

“Passionate bakers are looking for new ways to stretch their creativity in every season”

“Passionate bakers are looking for new ways to stretch their creativity in every season,” said Joe DiPaolo, corporate pastry chef for Duncan Hines. “Our new Duncan Hines^® frosting creations^™ flavors brighten taste buds and the imagination, making the kitchen a place where endless baking possibilities come to life.”

Duncan Hines chefs have developed inspirational spring-themed recipes such as Fruit Punch Bowl Cakes, Key Lime Graham Parfaits, Peaches n Crème Push Pops, and Pink Lemonade Neapolitan Cakelets to accompany the new flavors. Bakers can download these recipes and share their own unique seasonal recipes at www.duncanhines.com.

In celebration of the new flavors, Duncan Hines is offering a $1.00 off coupon to cover the full price of a Duncan Hines^® frosting creations^™ flavor packet so consumers may try any of the flavors for free. To access this exclusive online offer, visit www.DuncanHines.com and click on “Get Coupon.”

Launched last year, Duncan Hines^® frosting creations^™ is a ground-breaking proprietary frosting system that has quickly become one of the best-selling frostings in the industry and was named a bronze award winner in the 2012 Edison Best New Product Awards in the consumer packaged goods, food category. In addition to its four new spring flavors, the line also features 12 unique and whimsical flavors including Mint Chocolate, Cotton Candy, White Chocolate Raspberry and Bubble Gum.

Duncan Hines^® frosting creations^™ flavors are created in two simple steps:

• Step One: Grab a can of starter frosting
• Step Two: Pour in a flavor mix and stir up an amazing new frosting flavor

A Duncan Hines^® frosting creations^™ frosting starter ranges from $1.70 to $1.99 and a flavor mix ranges from $0.89 to $0.99, based on retailer pricing.

For Duncan Hines^® frosting creations^™ recipe ideas, a how-to video, and recipe sharing tools visit: www.duncanhines.com/FrostingCreations.

About Duncan Hines^®

Duncan Hines^® inspires today’s passionate bakers to “Bake On” by exploring the endless possibilities of innovative and decadent baking creations. The Duncan Hines product line includes more than 80 mixes ranging from cakes and brownies to muffins and cookies as well as Amazing Glazes™ dessert toppings and ready-to-spread frosting. With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines, a real man and foodie who, before Fodor’s or Zagat, traveled the country in search of the best culinary and pastry inspiration. For more information on Duncan Hines, log onto www.duncanhines.com<http://www.duncanhines.com>.

About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine’s 2011 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,300 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages Leadership brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles and Mrs. Butterworth's® and Log Cabin® table syrups and Foundation brands such as Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Comstock® and Wilderness® pie and pastry fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages Leadership brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Fresh like® vegetables, Birds Eye Voila!® complete bagged meals and Van de Kamp's® and Mrs. Paul's® seafood and Foundation brands such as Lender's® bagels, Celeste® pizza, Hungry-Man® dinners and entrées and Aunt Jemima® frozen breakfasts. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® Kettle Style Potato Chips, Erin’s® Popcorn, Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.