NEW YORK--()--Allison+Partners today announced that Lisa Rosenberg has been named as the agency’s chief creative officer responsible for keeping the agency, and its clients, at the forefront of innovation. A creative instigator with a passion for brands and an advocate for integrated solutions that keep consumers engaged, Rosenberg is a hands-on leader with expertise in driving global brand initiatives, developing award-winning campaigns and integrating digital into marketing strategy. She joins the agency Monday, March 4th and will be based in the New York office.
“I am thrilled to be joining Allison+Partners, an agency rooted in an entrepreneurial culture that strongly believes in the power of creativity”
“Allison+Partners is in a constant state of innovation, renovation and reinvention. We punch way above our weight,” said Andy Hardie-Brown, co-founder and COO of Allison+Partners. “Without legacy issues, we have the freedom and flexibility to invest in new resources today that can have a huge impact on our clients' business tomorrow. We see Lisa blending art and science in the pursuit of creative perfection for global brands: big ideas substantiated by data, refined by superior insights, polished by intuition and delivered by the most talented professionals in the industry today.”
For more than 15 years, Rosenberg managed brand campaigns and global communications initiatives for Gillette, launching such well-known products as ProGlide, Fusion, Mach3, Venus and Sensor for Women. The launch of Gillette ProGlide included the "Ultimate Summer Job" campaign and a digital always-on strategy, where continuously crowdsourcing the community and partnering with key influencers led to a 65 percent conversion rate and more than 1.5 billion impressions, the biggest launch of any razor in Gillette history. Rosenberg also spearheaded PepsiCo's first global tweetup in 2008 and subsequent digital initiatives including Internet Week and BlogHer sponsorships.
Throughout her career, Rosenberg has worked with many leading companies including Procter & Gamble, Reckitt Benckiser, British Airways, Johnson & Johnson, Mercedes-Benz, Sprint and HP. Among the many brand campaigns and global communications initiatives she has managed, Rosenberg directed activities for the award-winning M&M's Global Color Vote campaign, the largest promotion and biggest digital initiative in the brand's history, as well as programs for food and beverage clients including Mountain Dew, Snickers, Duncan Hines, Chiquita, Uncle Ben's, Kellogg's, Pizza Hut and Heineken. She also worked on a variety of consumer health campaigns, including the launch of Oral-B Pulsar and Oral-B Stages, Dr. Scholl's "Treat Your Feet Right" multi-city tour, Lysol's "Fight the Flu" initiative, and the introduction of Ortho Pharmaceuticals’ Renova and Merck's Propecia.
“Lisa Rosenberg has an incredible track record of success, and is one of the sharpest minds in the business. When we met Lisa we knew immediately that we had to have her in this newly created role,” said Hardie-Brown. “We sat down together with a blank piece of paper and sketched out a configuration that would best move the needle for our clients. We then jointly devised the chief creative officer role to harness Lisa's considerable analytical and emotional intelligence for the benefit of some of the world's most dynamic brands.”
“I am thrilled to be joining Allison+Partners, an agency rooted in an entrepreneurial culture that strongly believes in the power of creativity,” said Lisa Rosenberg. “A great idea can have tremendous impact on the trajectory of a brand, and I look forward to working with the team, across disciplines and around the globe, to apply breakthrough, innovative thinking to our clients’ communications challenges.”
Most recently, Rosenberg was president, North America of Euro RSCG Worldwide PR, where she was responsible for the operational and business leadership of the agency and directed a staff of 70 across multiple practice areas. She served as senior counselor and strategist for a variety of agency clients including Sears Holding Corporation, Amtrak, Durex and Ford Motor Company’s Warriors in Pink CSR program. Before joining Euro, Rosenberg spent 21 years at Porter Novelli, where as a senior partner she served on the agency's global executive committee and held leadership roles such as chief marketing officer, managing director of New York, director of the agency's global brand marketing practice and head of PN Entertainment. Prior to joining Porter Novelli, she worked at Hill+Knowlton in New York and Ogilvy & Mather in London. An avid writer, Rosenberg has a mommy marketer blog (mommylens.com) where she offers observations on being a manager, marketer and mom. She holds a Bachelor of Arts in history from Johns Hopkins University.
Allison+Partners, an MDC Partners company, is an international communications firm driven by a collaborative approach to innovation and creativity. The result is freshly imagined, customized approaches that provide concrete, measurable strategies to drive market and executive leadership. Expertise includes consumer PR and marketing, corporate communications, technology and digital media, brand innovation, social impact, public affairs and healthcare. The firm is headquartered in San Francisco, with offices in New York, London, Beijing, Los Angeles, Washington, D.C., Atlanta, Chicago, Phoenix, San Diego, Seattle and Dallas. The company has a 50-state grassroots network and deep affiliations with quality firms worldwide through MDC Partners (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. Visit us at: www.allisonpr.com, m.allisonpr.com, http://facebook.com/allisonpr, http://twitter.com/allisonpr.