DALLAS--()--Thinique Medical Weight Loss founder Cris Cawley announced today a successful first month for her first Thinique Medical Weight Loss franchise location.
“Our approach is, as our name would have you think, unique”
Opened in February 2013 in Fort Worth, Texas, the clinic is the first of what Cawley hopes to be hundreds of successful Thinique franchises across the country.
“We’re off to a great start,” Cawley said. “And that’s what you want when you introduce a concept as unique as ours. My goal is to grow the Thinique brand and provide the life-changing benefits of the Thinique approach to as large a number of people as possible.”
So, what has Thinique off to such a stellar start?
“Our approach is, as our name would have you think, unique,” Cawley said. “We do a full assessment on every patient, then tailor our efforts to their unique and individualized needs, their lifestyle and any underlying medical conditions. We don’t put every patient into one box. We develop the best solutions for each individual patient. Our goal is to help each individual transition into and maintain a healthier lifestyle on a long-term basis. We’re not about a quick ‘fix,’ we’re about helping individuals transition to a healthier lifestyle for life.
With Thinique, Cawley has taken her original medical weight loss start-up, Elite Weight Loss and Wellness Centers, to the world of franchising.
“My success with Elite is what convinced me I had the makings of something remarkable,” Cawley said. “If we could go from a fledgling start-up with a staff of two to the premier medical weight loss provider in the Dallas-Fort Worth area as fast as we did, I knew I could take our approach to the national level.”
To help her do so, Cawley immediately began working with a leading franchising organization to properly name, brand and market the Thinique concept. Clearly, the concept and business model has resonated with the public.
Although open just one month, Thinique has a wait list for new patients, with many current patients driving an hour or more for evaluations, plan development and monitoring.
“We’re ahead of projections,” Cawley said. “Our referrals continue to grow, patients success continues...things couldn’t be better. ”
Founded in February 2013, Thinique Medical Weight Loss is a physician-supervised weight loss medical franchise that caters to men and women who want to lose weight and transition to a healthier lifestyle. The program was designed by experts in medicine, nutrition, fitness and education. Patients are prescribed weight loss plans based on their goals, their current health condition and medical history. Low Testosterone therapy is also available.
For more information go to thiniqueweightloss.com
About Cris Cawley
Cris Cawley is Founder and Chief Executive Officer of Thinique Medical Weight Loss. Formerly, Ms. Cawley was founder of Elite Weight Loss and Wellness Centers, which from 2010 to 2013 grew into DFW’s premier medical weight loss provider.
Prior to entering the medical weight loss industry, Cawley spent nearly in decade in the pharmaceutical and medical device industry as CEO of her own executive search firm. Cawley then founded her own education and marketing firm, authoring several books and training programs, while serving as a guest speaker at seminars around the world.