Women for Women International Celebrates the Start of “March for Women”

WASHINGTON--(BUSINESS WIRE)--Today, Women for Women International (WfWI) launched March for Women, a month-long global campaign to celebrate the power and achievements of women around the world. March for Women is a 100% digital and e-commerce campaign that will enable supporters to participate through social media channels and contribute to WfWI’s work through the campaign’s online Gift Partners. A minimum of 10% of sales of participating products will be donated to WfWI and will support the enrollment of additional women into the yearlong education and training program in conflict and post-conflict countries.

“Today’s launch of ‘March for Women’ is an exciting and innovative venture for our supporter community and those new to WfWI to share in the accomplishments of women worldwide”

“Today’s launch of ‘March for Women’ is an exciting and innovative venture for our supporter community and those new to WfWI to share in the accomplishments of women worldwide,” said Afshan Khan, president and chief executive officer of Women for Women International. “At its core, this campaign provides a unique opportunity to help the women we serve to rebuild their lives and become agents of change in their communities.”

Women for Women International is honored to have the support of 14 Gift Partners for the March for Women campaign. As Presenting Sponsor, Andaz has worked closely with WfWI to source specially-made laundry bags made by WfWI program graduates in Iraq and used in all Andaz properties around the world. Guests at Andaz properties may take the laundry bag upon their departure, triggering a contribution to provide continuous funds to Women for Women International.

To support the March for Women celebration, Andaz will be making a significant contribution of $100,000 to Women for Women International, which will positively impact women in war torn countries around the world. The donation will provide 100 women the opportunity to enroll in a holistic yearlong program where participants receive life-skills training, helping them to thrive and rebuild their lives.

Additionally, throughout the month, the spirit of March for Women will be brought to life at all Andaz hotels around the world with unique departure gifts given to guests at checkout. On International Women’s Day, guests checking out will receive a Gerber daisy, the official flower of the March for Women campaign, and throughout the entire month, guests will receive a specially-designed postcard to send to a special, inspirational woman in their lives.

“The month of March is full of excitement -- International Women’s Day, Women’s History Month and March for Women – all which celebrate the incredible success and strength of women around the world,” said Sara Kearney, senior vice president of brands for Hyatt. “Our commitment is a way for us to show just how much we care about WfWI and the amazing work they do each and every day to help women thrive in even the most difficult situations. We are so proud to support this inspiring organization and bring the spirit of WfWI into each of our Andaz hotels.”

Other Gift Partners joining March for Women range from apparel, jewelry, fragrance, pampering gifts, skincare, flowers, and more, providing the perfect opportunity for supporters to find a gift for a woman they love that benefits women around the world. Nine of the fourteen Gift Partners are women-owned or operated businesses that are committed to helping other women achieve success.

In addition to donating to WfWI through March for Women’s Gift Partners, women and men can celebrate March for Women by:

Sponsor a woman survivor of war or donate to WfWI to help women rebuild their lives.
Start a daisy chain by giving an orange gerbera daisy or bouquet to a friend with a note saying how amazing she is and asking her to tweet a picture before passing on to another friend.
Follow the campaign online at www.march4women.org.
Share and follow the campaign on social media through tumblr, #March4Women on Twitter, Pinterest, and Facebook.
Send a March for Women eCard to an amazing woman: Send an eCard.
Share an Infographic on powerful women statistics.

About Women for Women International

Since 1993, Women for Women International (WfWI) has worked to provide women survivors of war, civil strife, and other conflicts with resources to move from crisis and poverty to stability and self-sufficiency. WfWI delivers these resources through a tiered, year-long program that begins with direct financial aid and emotional support. Participants also learn about their legal rights; receive life-skills training such as health awareness, numeracy, budgeting and saving, decision-making and negotiation, and civic participation; learn business and vocational skills; and gain access to income-generating activities where they can apply those skills and begin moving towards economic stability. Along with helping more than 372,000 women in the past 20 years to rebuild their own lives and those of their families and communities after war, WfWI uses its voice to call global attention to the unique role that women play in advancing peace throughout society. WfWI works in Afghanistan, Bosnia and Herzegovina, the Democratic Republic of the Congo, Iraq, Kosovo, Nigeria, Rwanda, and South Sudan.

About Andaz

Global in scale while local in perspective, Andaz delivers an innovative hospitality experience and attentive, uncomplicated service designed to accommodate guests’ personal preferences. Hotels in this collection reflect the unique cultural scenes and spirit of the surrounding neighborhood and are dedicated to creating natural and vibrant living spaces where travelers can indulge their own personal sense of comfort and style. Nine Andaz hotels are currently open: United States — Andaz 5^th Avenue and Andaz Wall Street in New York, Andaz San Diego, Andaz West Hollywood, Andaz Napa in California and Andaz Savannah; Europe — Andaz Liverpool Street in London and Andaz Amsterdam Prinsengracht; China — Andaz Shanghai. For more information, please visit andaz.com.

Andaz has created the Andaz Salon, a series of local cultural events and partners with up-and-coming leaders in areas such as music, fashion, food, and film. Andaz Salon provides a way for like-minded individuals to share their passions, become inspired, and connect with up-and-coming cultural insiders who share their world, their interests, and knowledge of their industry. The Andaz Salon allows guests and locals to learn something new, spark their personal creativity, explore their own talents, and fuel their passion for life. For more information on Andaz Salon, please visit andazsalon.com.