Sense Networks to Participate in Social Media Roundtable at Syracuse University’s Newhouse School of Communications

NEW YORK--(BUSINESS WIRE)--Sense Networks, the leader in delivering mobile ads based on mobile location and behavioral targeting data, announced today that Heather Sears, Vice President of Marketing, will participate in an industry roundtable on social media best practices. The roundtable is hosted by the public relations department at Syracuse University’s Newhouse School of Public Communications, one of the nation's most prestigious communications schools focused on today's rapidly changing media landscape. The interactive session will cover social media trends and best practices for leading brands and technology companies today, including digital measurement, analytics, engagement and targeting.

“Marketing has evolved to keep up with today’s digital world, and social media is a driving factor for audience engagement”

“Marketing has evolved to keep up with today’s digital world, and social media is a driving factor for audience engagement,” said Heather Sears, Vice President of Marketing. “Through digital media channels, Sense Networks is distributing engaging content and sparking two-way dialogues that drive success, leading to elevated exposure and new business opportunities. I’m honored to be a part of this prestigious roundtable and share those success stories and tips for achieving social media triumph.”

Sears’ presentation will focus on how Sense Networks leverages social media to position the company as the leader in the location-based mobile advertising industry. The discussion will explore how to foster relationships with prospects, clients and press through digital forums. She will share specific examples of inbound leads generated through social media engagement and how that has impacted Sense’s brand awareness in the mobile advertising community.

Who:				Heather Sears, Vice President of Marketing, Sense Networks (@heathersears)
				Ed Hadley, Senior Marketing Manager, Neolane (@edhadley)
				Nate Shafer, Digital Media Specialist, Cision
				John Puterbaugh, Founder and CEO, Nellymoser Inc.
				Jessica Payne, Director of Digital Strategy, PAN Communications (@jpaynebu)

What:				Social Media Roundtable, presented by the Newhouse School Public Relations Department

When:				Tuesday, March 5; 5:30 – 7:00 p.m. ET

Where:				Syracuse University
				S.I. Newhouse School of Communications
				Newhouse 1, Room 101
				Syracuse, NY 13244

For more information on the Social Media Roundtable, visit the Newhouse School website: http://newhouse.syr.edu/Newsroom/read_news.cfm?id=890. You can also follow the conversation on Twitter: #SMRountable, @Sense_Networks.

About Sense Networks

Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Sense uses the most sophisticated location data processing platform available in mobile advertising, to deliver mobile audiences at scale and a four time lift in click-through rates (CTR), compared to typical context-targeting. The company builds user profiles allowing brands to reach mobile audiences based on historical and real-time location data, combined with 1,000 behavioral attributes. Sense’s Retail Retargeting™ solution can identify and reach shoppers and prospects of the top retailers with relevant mobile ads when they are near the retailer, such as at home or work. The company has over six years of experience working with mobile location Big Data, processing billions of location points per day. The company was founded by computer scientists from MIT and Columbia and is backed by Intel Capital, Javelin Venture Partners and investors from the hedge fund community. For more information about Sense Networks visit us at http://www.sensenetworks.com/. Follow us on Twitter at @Sense_Networks.