Lover.ly Launches E-commerce Search Engine for Weddings with Fresh New Look

NEW YORK--(BUSINESS WIRE)--Lover.ly, the popular visual search engine for weddings, is excited to announce the launch of their new bridal shopping engine today. With over 100,000 products from 1,300 brands, Lover.ly’s new shopping engine gives users the ability to search via color, category, price, brand or style -- taking the pain out of finding the perfect dress, decor, or wedding party gifts. Lover.ly’s bridal shopping engine will launch with 10 categories that include dresses, menswear, beauty, shoes, accessories, gifts/favors, decor, jewelry, stationery and more. In coordination with the launch of the shopping engine, Lover.ly has exclusive partnerships with brands such as Ann Taylor, Philosophy Beauty, Bonobos, Envelopments, Kwiat and many more -- giving brides the ability to search, shop, bundle and share their favorite pieces from designers and vendors all from one singular destination.

“We’re both passionate and excited about the partnership between Lover.ly and BHLDN. As an online brand, we know that the BHLDN bride is getting most if not all of her wedding inspiration online, be it through social media or wedding-focused blogs”

“We’re both passionate and excited about the partnership between Lover.ly and BHLDN. As an online brand, we know that the BHLDN bride is getting most if not all of her wedding inspiration online, be it through social media or wedding-focused blogs,” said Callie Canfield, marketing and communications director of BHLDN. “We view Lover.ly as the perfect aggregate for the bride-to-be, providing her with a beautiful platform to shop, plan, and gather ideas for her big day.”

In addition to this new feature, Lover.ly is also releasing a fresh new user experience, expanded site-wide functionality and a reimagined logo. This announcement comes just about a year after Lover.ly’s official launch on Valentine’s Day 2012.

"From content to aesthetics, Kwiat has identified Lover.ly as an ultimate destination for brides and brides-to-be. Joining a platform that has the capability to revolutionize planning for modern day brides is an honor." - Russell Kwiat, Partner.

“An easy to use shopping engine was something that our users have been asking for, so we built it” said Kellee Khalil, founder of Loverly. “With all the products and vendors out there for brides we felt it was time to take our visual search experience and apply it to shopping as another way to live out our mission -- to make weddings easier and more fun to plan.”

Since launching last year, Lover.ly has grown to become a leading destination for wedding inspiration and organization, introducing visual search and leveraging their network of over 35 of the top wedding bloggers to give brides-to-be access the best bridal content. Among Lover.ly’s most popular innovations is the ability to search for wedding inspiration by color, in only one-click. Lover.ly’s color search bar includes 16 of the most popular wedding hues this year. This expansion into shopping is a natural evolution for Lover.ly and with it they plan to continue to innovate in the wedding space and make wedding planning easy, beautiful, and more fun for brides.

About Lover.ly
Lover.ly is a visual search engine for bridal which enables brides to discover, search, save, and share wedding inspiration from the best of sites online, and one of the fastest-growing industry destinations. The company also provides advertising services for wedding content publishers and brands to reach brides-to-be, wedding vendors, and wedding enthusiasts. Lover.ly was incorporated in 2011 and is a venture-backed company based in New York, New York and has been featured on CNN, Forbes.com, and Huffington Post. Founder Kellee Khalil was named one of NY Daily News’ “12 People to Watch in 2012” in tech.