SAN FRANCISCO--(Method, the leading innovator in premium, environmentally-conscious household and personal care products, launches its first ever TV advertising campaign in a regional test. The 12-year-old company is bringing its “Clean Happy” digital campaign to the next level with a cable buy in seven markets throughout 2013. A blend of high frequency cable, targeted online video, display and social media support is designed to help Method grow brand awareness and deepen engagement in key markets in the US and Canada.)--Today,
“We are excited to bring the Method story to more people”
In 2012, Method introduced its “Clean Happy” videos in the social media channel with 90+ approval ratings and grew its Facebook community nearly 10 fold. Now, through engaging lyrics, Method employees and a quirky singer highlight the challenges of the current cleaning experience and tell the story of how Method can inspire a happy, healthy home. Each video demonstrates the unique experience of cleaning with Method, which brings together bold color, vivid fragrance, sleek design, and non-toxic formulas.
Testing in social media has allowed the brand to progress to a regional cable TV ad and national digital buy by adapting existing creative assets for broader scale channels. Through this strategy, even with a small budget, Method is able to scale its marketing message and introduce more people to the Method difference.
“We are excited to bring the Method story to more people,” said Alison Worthington, Method’s chief marketing officer. “’Clean Happy’ is about people having a better, more enjoyable cleaning experience when they use Method. Who wouldn’t want soap that smells like blue poppies, cleans like a mother and is non-toxic? A regional cable buy and diverse mix of digital media tools allow us to punch above our weight, take the story to the next level and test how best to reach our target audience in a cost efficient way.”
Method partnered with advertising agency Mekanism to create and produce the campaign, which includes 15, 30 and 60-second spots featuring Method’s core products. The ads will run in markets including San Francisco, Denver, and Philadelphia and can be seen on top rated shows like Bravo, E! and Food Network. The spots serve as an invitation to join the ‘People Against Dirty’ on Facebook, where fans have access to ‘Method of the Month’ deals, discounts and product promotions, giving people a new way to clean happy each month.
Founded in 2000, Method is the pioneer of premium planet-friendly and design-driven home, fabric and personal care products. Formulated with naturally derived, biodegradable ingredients, Method cleaners put the hurt on dirt without doing harm to people, creatures or the planet. Today, Method can be found in more than 40,000 retail locations throughout North America, Europe, Australia and Asia. Major national retailers include Target, Lowe’s Home Improvement Centers and Kroger. Method is a privately held company headquartered in San Francisco, Calif. For more information, visit methodhome.com.