Pacific Marketing Associates and Polaris Group Join Forces to Tackle Accelerating West Coast Residential Real Estate Market

High-Density Residential Real Estate Sales and Marketing Firms Combine to Meet Market Demand

SAN FRANCISCO--(BUSINESS WIRE)--Pacific Marketing Associates (PMA) and Polaris Group have now merged to create Polaris Pacific, the premier West Coast real estate sales and marketing firm. The contraction of the industry over the last several years forced many real estate firms out of business. PMA and Polaris Group secured strategic alliances with top developers allowing participation in the resurgence that is driving the residential markets in 2013 and providing an opportune time to merge entities. The company will be led by three industry veterans as Principals, Paul Zeger, Chris Foley and Garrett Frakes.

“With the merger of the two companies, Polaris Pacific celebrates over 30 years of legacy, experience and results for our clients. We continue to offer the latest marketing strategies, technology solutions, and up-to-date research”

“With the merger of the two companies, Polaris Pacific celebrates over 30 years of legacy, experience and results for our clients. We continue to offer the latest marketing strategies, technology solutions, and up-to-date research,” said Zeger. “Together we are delivering the tools needed for the next wave of for-sale urban development.”

“Everything points to a strengthening real estate market,” said Foley. “Median price has continued to increase at a double-digit pace in the San Francisco, Los Angeles and San Diego markets, investors are actively looking for opportunities and homebuyers are taking advantage of the low mortgage rates to drive demand back to pre-financial crisis levels. We have continued to demonstrate strong sales performance for our developer clients.”

Polaris Pacific has sold over 295 real estate communities, secured billions in sales and delivered tens of thousands of keys to satisfied homebuyers. In 2012 alone, Polaris Pacific had 20 active new construction sales centers. “Our expertise through past success combined with our knowledge of current buyer sentiment and behavior gives us unmatched understanding of today’s market,” Frakes said. “We are deploying new techniques in both sales and marketing that are completely different than 5 years ago. We look forward to the new cycle and to bringing more value to our developer clients through our merger.”

About Polaris Pacific

With 30 years of experience, Polaris Pacific is the West Coast sales and marketing firm for high-density residential real estate. From land acquisition, entitlement and architectural review to brand development, market launches and cutting-edge marketing technologies, Polaris Pacific analyzes each new property to consistently outperform competitors and maximize value at every step of the process. That's why leading real estate developers and financial partners such as Canyon Capital Realty Advisors, Lennar Urban, Emerald Fund, The Pauls Corporation, Oyster Development, ULLICO, Citibank, Regis Homes, Paramount and Trumark Urban rely on Polaris Pacific’s unrivaled understanding of market intelligence, homebuyer dynamics and sales and marketing expertise. For more information, access to comprehensive market reports, and property case studies, visit polarispacific.com.