Open Mobile and Cenoplex Team Up to Deploy World’s First Actionable Audio Message Service

AUSTIN, Texas & SAN JUAN, Puerto Rico--(BUSINESS WIRE)--Cenoplex™ has begun the world’s first commercial-scale deployment of Actionable Audio Messages over the Open Mobile network in a strategic partnership tailored to support Open Mobile’s business and achieve more effective and intelligent wireless customer communications with its subscribers. Open Mobile, a Puerto Rican mobile service provider, is the first operator to fully implement the game changing customer messaging service thus underscoring the company’s reputation for providing the island’s best mobile experience.

“We care deeply about our customers and strive always to provide the best service possible. Actionable Audio Messages mean you will receive warnings about important account details such as technology migrations, new offers for additional lines and how to reduce your monthly payment, without service interruptions, at no additional cost.”

Actionable Audio Messages from Cenoplex give mobile operators the ability to insert a short audio alert or informational message into the quiet gap of an outbound call between call placement and call connection on any mobile handset. By serving an individually personalized message, the Actionable Audio Message solution lets operators cut through the clutter of subscriber over-communication, reaching mobile customers at a time when they are focused and engaged.

Juan Saca, president and CEO at Open Mobile, commented, “We care deeply about our customers and strive always to provide the best service possible. Actionable Audio Messages mean you will receive warnings about important account details such as technology migrations, new offers for additional lines and how to reduce your monthly payment, without service interruptions, at no additional cost.”

With Cenoplex’s flexible technology design and business model, Open Mobile can easily segment its subscriber base and proactively pre-empt costly live-agent customer care calls by delivering audio alerts and information to individually targeted customers on an individual or mass basis. Open Mobile will initially use the service to provision customer assistance for renewal of Lifeline service, as well as branding and loyalty programs.

The commercial deployment of the Actionable Audio Message service over the Open Mobile network emphasizes Cenoplex’s strategic growth plans around the world beginning with the launch of full-scale commercial trials of large mobile operators in the United States this year. It also coincides with the shared interest of both Cenoplex and Open Mobile to target opportunities in regions like Puerto Rico and the Caribbean where affordable no-contract service, Lifeline, and unlimited calling and data plans dominate the market.

“Open Mobile is breaking new ground with the first commercial deployment of Actionable Audio Messages,” said Lance Ware, president and CEO at Cenoplex. “This represents a critical milestone for Cenoplex and is an excellent example of how the service can be leveraged by wireless operators to steer customer behavior away from expensive-to-process customer care inquiries by proactively delivering alerts to customers about routine matters like account balance, data usage or paying bills.”

The Cenoplex approach leverages existing technology in a carrier’s network linked to the Actionable Audio Message content insertion platform and proprietary rules-based logic engine, and is achieved without any change or delay in the normal call flow and absolutely no reduction in call quality or mobile network performance.

Rolling optimization draws on tracking and management features to monitor, record and report on messaging and follow-up actions, giving operators the ability to refine and revise outreach programs in real-time. Proactive delivery of relevant customer information with Actionable Audio Messages also has the potential to diminish the volume of incoming calls to an operator’s call center, thus reducing costs while simultaneously increasing live agent ability to provide deeper customer interaction and more personalized service.

About Open Mobile

Open Mobile is a business that operates only in Puerto Rico, offering wireless communications of the highest quality, modern and up-to-date, with the goal of achieving client satisfaction and the highest quality, fast and agile service. Established in June of 2007, Open Mobile offers a variety of options for cellular communications with a variety of services and innovative products for Puerto Rican consumers, thus creating and establishing a new era of telecommunications in Puerto Rico. With a solid and modern network, Open Mobile offers wireless communication services across the entire island, operates 18 stores, three kiosks for sales and services, and a strong indirect distribution channel. Open Mobile can be found at http://www.openmobilepr.com/.

About Cenoplex, Inc.

Cenoplex is transforming customer care for wireless operators by harnessing the gap between call placement and call connection. Cenoplex enables wireless operators worldwide to communicate more effectively and intelligently with their customers by placing precisely targeted Actionable Audio Messages^SM into the call stream of any mobile phone. Customer programs fueled by Cenoplex powerfully augment an operator’s lifecycle management strategy by leveraging existing mobile infrastructure to unleash the potential of untapped inventory with new avenues for pre-empting customer service issues, promoting value added services and products, reducing churn and building deeper, more sustainable customer relationships. Privately held Cenoplex, Inc. is based in Austin, Texas. More information can be found at http://www.cenoplex.com.

Cenoplex and the Cenoplex logo are trademarks, service marks and/or registered trademarks of Cenoplex, Inc. in the United States and/or other countries. All other trademarks, service marks and product names are the property of their respective owners.