SmartTouch Interactive Strengthens Leadership Team with the Addition of New CTO, Ashok Reddy

AUSTIN, Texas--(BUSINESS WIRE)--SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and real estate CRM software development company, today announces the expansion of its leadership team with newly appointed Chief Technology Officer, Ashok Reddy. Ashok is a seasoned, performance oriented information technology executive with over fourteen years of experience in information technology management within Fortune 500 and management consulting companies.

“We are pleased to have him join us full time, heading up the strategic direction of our SmartTouch platform and utilizing his extensive background in enterprise architecture, application portfolio and systems integration to ensure the continued innovation of our CRM and Marketing Automation solutions.”

“Ashok has been instrumental in our product development and customer implementations success, operating as a consultant for SmartTouch for more than a year now,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive. “We are pleased to have him join us full time, heading up the strategic direction of our SmartTouch platform and utilizing his extensive background in enterprise architecture, application portfolio and systems integration to ensure the continued innovation of our CRM and Marketing Automation solutions.”

Prior to joining SmartTouch Interactive, Ashok has served in a number of roles as innovative leader and expert liaison between business management and technology groups. During his prior role as President of LandmarkIT solutions, he helped a number of companies by providing interim CIO / CTO support for business units, deploying cost effective business solutions and global shared services that maximize business value, leveraging strategic on/off shore sourcing for information technology work and business processes and managing overall technology spend and strategic enterprise wide initiatives.

“It is my pleasure to join the SmartTouch team as Chief Technology Officer and to support the company’s mission to provide a single integrated solution for sales and marketing leaders to more effectively track, measure, nurture and convert prospects into customers to grow their businesses,” said Ashok Reddy. “This is an ideal opportunity to expand upon the work I’ve already done with the SmartTouch team as a business solutions consultant and put my years of IT strategy and development expertise to work for an exciting and growing organization.”

About SmartTouch® Interactive

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com