TELUS Selects Openwave Mobility’s Video Optimization Solution to Deliver Intelligent Mobile Data Traffic Management

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Openwave Mobility, a software innovator enabling operators to manage and monetize growth in mobile video and web traffic, today announced that TELUS, a leading national telecommunications company in Canada, has selected Openwave Mobility’s Media Optimizer, a video optimization solution that enables mobile operators to optimize web and video traffic while also managing congestion down to individual subscribers, thereby improving their video QoE. TELUS will also leverage Web Optimizer, a solution that uses compression, caching and transcoding techniques on websites and images to increase data transfer rates over wireless data networks while decreasing the amount of traffic flowing over the network.

“Companies like TELUS are focusing more than ever on staying ahead of the growing traffic trends introduced by applications such as video and the ever growing popularity of Android and iOS devices”

“In support of TELUS’ commitment to put our customers first and meet the growing demand for mobile video capability, TELUS is proud to partner with Openwave Mobility and in turn, give our customers a better experience while watching videos on their mobile devices,” said Jérôme Birot, Director Technology Strategy, TELUS. “This is a powerful solution as it enables us to manage any video type in real-time based on network conditions, so our customers get a more personal experience when consuming media on our mobile network.”

“Companies like TELUS are focusing more than ever on staying ahead of the growing traffic trends introduced by applications such as video and the ever growing popularity of Android and iOS devices,” said John Giere, CEO, Openwave Mobility. “Openwave Mobility’s Media Optimizer is a comprehensive solution that allows operators to effectively lower operating costs while delivering users an enhanced quality experience. We are pleased to continue delivering innovative and advanced solutions to TELUS and look forward to continuing to provide them with outstanding solutions and support.”

Openwave Mobility’s Media Optimizer employs the most advanced set of comprehensive optimization techniques including its congestion triggered optimization capability, providing operators the ability to intelligently analyze and implement video optimization based on real-time network conditions rather than optimizing at all times.

Key features of Openwave Mobility’s Media Optimizer include:

Widest Support of Video Protocols and Formats, Including Inline MP4 - allowing MNOs a comprehensive solution for various web and video content variants.
Highest Video Quality - Highly advanced video encoding algorithms provide best QoE and savings in the industry.
Integrated Analytics - “Operational, Traffic and Marketing” insights to offer individualized products and services to subscribers.
Multi VAS Platform - A single platform that enables MNOs to deploy multiple VAS, including Promotion and Pricing Innovation, that allows the monetization of traffic data through innovative and targeted data plans.
Intelligent Caching – and offline optimization of most popular videos.
Scalable Service Collaboration - Highly efficient architecture from layer 3-7, significantly increasing the system scalability.

About TELUS

TELUS (TSX: T, NYSE: TU) is a leading national telecommunications company in Canada, with $10.9 billion of annual revenue and more than 13.1 million customer connections, including 7.7 million wireless subscribers, 3.4 million wireline network access lines, 1.4 million Internet subscribers and 678,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services, including wireless, data, Internet protocol (IP), voice, television, entertainment and video. For more information please visit telus.com.

About Openwave Mobility

Openwave Mobility empowers mobile operators to manage and monetize the growth in mobile video and web traffic. By analyzing the data network and individual subscriber habits, it reduces congestion exactly where it appears while creating new revenues through personalized data plans. The company operates within the policy control and charging space, with solutions including Mobile Video Optimization, Mobile Data Charging, Subscriber Data Management and Mobile Analytics.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company’s global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.