Convertro Releases “Top 10 Accretive Affiliate Publishers” Report

Study examines over 1,000 affiliate marketing sites; mines granular data across industries to pinpoint greatest ROI sources

SANTA MONICA, Calif.--(BUSINESS WIRE)--Convertro, which optimizes ad campaign effectiveness using cross-attribution of offline and online channels, today announced that it has leveraged its deep client dataset to determine the 10 most accretive affiliate publishers on the Web. The “Top 10 Accretive Affiliate Publishers” report gives marketers a clear guide for selecting profitable affiliate partners that introduce new customers or revenue, and thereby deliver long-term business value. Starting with a pool of over 1,000 affiliate candidates, Convertro analyzed the value of each based on the experiences of the company’s entire client base, which is comprised of businesses with an online presence in industries including e-commerce, dating, automotive, gaming, sports, business-to-business services and social media.

“Affiliate partnerships have become a common tool in the marketing mix, and yet, many marketers remain suspicious of the tactics publishers use and the true customer lifetime value they create”

Convertro is the first attribution and optimization solution to be certified by all four of the top affiliate networks, giving it the most comprehensive tracking data. With reliable parameters in place, Convertro identified the following affiliates as delivering the highest percentages of introductory and one-and-done visits across industries:

1.	TrialPay	6.	Box Tops for Education
2.	Top Consumer Reviews	7.	Shop.com
3.	DealMoon	8.	SkyMiles Shopping
4.	Top Ten Reviews	9.	TheFind
5.	Corporate Perks	10.	UPromise

Convertro first determined which affiliates were properly trackable, and which had spread to no fewer than four different Convertro clients, which increased the level of accuracy and reliability in the results. The company then excluded any affiliates who are known or that it identified as cookie stuffers; serve only one vertical market; have a low count of clients, conversions or traffic; install adware or malware toolbars on client sites; use 404 and DNS error hijacking; or that it detected bidding on branded PPC search terms to steal traffic from brand owners. Finally, Convertro analysts evaluated conversions based on their unique cross-channel multi-attribution model. Convertro’s model utilizes big data to credit all marketing sources and touchpoints, including cross-channel and cross-device interactions, according to the role that each touchpoint played over the lifetime of the customer. This model was used to determine the true value of each affiliate relationship.

Many of the Convertro clients who worked with these publishers accessed them via affiliate networks. The most popular were Commission Junction, Linkshare and Google Affiliate Network.

“Affiliate partnerships have become a common tool in the marketing mix, and yet, many marketers remain suspicious of the tactics publishers use and the true customer lifetime value they create,” said Jeff Zwelling, CEO of Convertro. “In fact, there are many reputable websites that rely on affiliate marketing deals, and the best ones bring in significant traffic that converts on a legitimate basis. With these report results, marketers can easily identify which affiliates are credible and accretive.”

Convertro provides customers with extremely granular data collection and tracking, and the company periodically applies this data to industry reports, such as its “Affiliate Cookie Stuffing 2.0” report released in the summer of 2012, and “The Top 10 Comparison Shopping Engines (CSE)” report released in the fall of 2012. To access these reports or to download the complete “Top 10 Accretive Affiliate Publishers” report, visit http://www.converto.com.

About Convertro

Convertro provides today’s leading brands and agencies with a marketing optimization platform and results engine that tracks and calculates the ROI of every marketing touchpoint across all media, including online, television, radio, call center, print, direct mail, and more. Using numerous patent-pending technologies and remaining fully compliant with privacy and security regulations, Convertro’s customer path attribution allows advertisers to measure all customer activity leading to a conversion, even across multiple devices. Simply put, Convertro allows users to move money from inefficient and fraudulent marketing sources to profitable ones, dramatically improving results. Convertro is based in Santa Monica and maintains offices in New York and Israel. For more information, visit www.convertro.com or find us on Twitter at @convertro or on LinkedIn.