Belkin Announces Collaboration with EA’s Real Racing Franchise

PLAYA VISTA, Calif.--(BUSINESS WIRE)--Belkin, creator of people-inspired consumer technology products, today announced a new collaboration with the Electronic Arts Inc. (NASDAQ: EA) Real Racing franchise. The relationship pairs EA’s Real Racing 3, a premier mobile racing game, with Belkin’s Thunderstorm Handheld Home Theater, a new high powered speaker docking system for the iPad—resulting in a top-of-the-line gaming and audio experience.

“Real Racing 3 is all about giving fans an immersive, real-world racing experience, and the Thunderstorm Handheld Home Theater brings the game to life in an exhilarating way.”

“EA is an industry leader in mobile gaming, providing cutting-edge graphics and a realistic, high-end experience, particularly with its phenomenally popular Real Racing franchise,” said Nate Kraft, director of product management at Belkin. “This collaboration with EA enables fans of Real Racing to take their enjoyment of the game to a whole new level with Belkin’s powerful Thunderstorm Handheld Home Theater, which provides an immersive and unparalleled gaming experience.”

Designed to integrate seamlessly with the iPad, the Thunderstorm Handheld Home Theater’s full-range speaker dock system enhances movies, music and games with advanced digital sound technology powered by mobile sound leader Audifi. The dock’s high-efficiency, front-facing speakers project cinematic-quality sound for a rich, powerful audio experience. It also features a multifold cover for screen protection and a variety of comfortable viewing angles.

“Providing a cutting-edge mobile gaming experience for our fans is our utmost priority, and we are excited to work with a technology innovator like Belkin,” said Tony Lay, GM and Executive Producer at EA’s Firemonkeys Studio. “Real Racing 3 is all about giving fans an immersive, real-world racing experience, and the Thunderstorm Handheld Home Theater brings the game to life in an exhilarating way.”

As the premier racing experience on mobile devices, Real Racing 3 retains the heritage that fans of the series have come to expect, while setting a new benchmark for mobile gaming. Featuring an extended lineup of all-new powerful dream cars and a range of real-world locations, Real Racing 3 promises to be a trailblazing entertainment experience.

Belkin utilized Real Racing 3 for Thunderstorm Handheld Home Theater demos at the 2013 CES and will continue to feature the game at in-store and press demos. Fans can also look for online gaming experiences and demos with the brands in the coming months.

To download Real Racing 3 for free, please visit http://www.firemonkeys.com.au/downloadR3, and watch the launch trailer here.

About Belkin International, Inc.

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