TransCard Offers Personalized Card Customization

CHATTANOOGA, Tenn.--(BUSINESS WIRE)--Card customization is coming soon to a bank near you. TransCard^©, the leading provider of prepaid product offerings to financial institutions of all sizes, is now providing banks the ability to give consumers the option to create their own personalized Prepaid MasterCard through cardgistics^©.

“Card personalization can generate ‘Top of the Wallet.’”

Customers can use online banking services for user generated photo card design. In just a few easy steps, clients can personalize their reloadable Prepaid MasterCard with their favorite memory to always carry with them. After uploading and editing a personal photo, consumers need only to sit back and relax after placing their order. Once images are reviewed for suitable content, customers can expect to have their reloadable Prepaid MasterCard mailed directly to them within 5-7 business days.

Along with a personalized custom image, cardholders can include customized messages on their cards with the new fourth-line embossing feature. The consumer’s reloadable Prepaid Card can be as distinctive as they are.

Simple for cardholders

• Access the designer through a link customized with the banks logo and message
• Upload their desired digital photo
• Adjust image as desired
• Preview the image before submitting it for image review
• Click submit. It’s that simple!

“Card personalization can generate ‘Top of the Wallet.’” Industry reports indicate the consumer’s investment in designing a card they like will encourage consumers to use it more than an unpersonalized card by a significant margin. One issuer experienced a 15% to 20% lift in transactions per card by cardholders who received custom cards. Another issuer reported retention of accounts was 3% better.

The customized reloadable Prepaid MasterCard can be used anywhere Debit MasterCard is accepted.

About TransCard

Chattanooga-based TransCard is the leading provider of prepaid products to financial institutions of all sizes. The company’s platform enables financial institutions of all sizes to grow deposits and fee income, deepen their treasury relationships, expand product offerings to the underserved and turn unprofitable customers from cost items to contribution items. Financial Institutions interested in offering prepaid programs should visit us on our website and follow us on Twitter.