Wordbank Partners with CDNetworks to Unlock the Huge Marketing Opportunity in China

LONDON & DENVER--(BUSINESS WIRE)--Wordbank and CDNetworks today announced a new partnership to help clients expand into the fast-growing Chinese market. The new services are available immediately to Wordbank and CDNetworks’ existing clients and will form part of both companies’ standard offerings. Companies launching in or considering marketing to China should contact Wordbank or CDNetworks to benefit from comprehensive local market knowledge and established high-performance networks.

GDP in China grew by 7.8% during 2012 according to a report by the National Bureau of Statistics of China, and out of the country’s 538 million internet users, 210 million are regular online shoppers (The 30th Survey Report, CNNIC). The online market opportunity in China is huge.

The new partnership between Wordbank and CDNetworks helps clients take advantage of this opportunity with an end-to-end solution from brand strategy, linguistic and creative services through to hosting and launch.

Wordbank’s unique experience in international marketing gives them unrivaled insight into how to launch and manage campaigns in multiple regions, covering local market research, concept testing and international search and social media management through to the fundamentals of translating and copywriting region-specific content.

CDNetworks’ extensive global network and well-established Chinese presence offers a seamless, high-performance network both inside and outside the Chinese firewall. This gives companies the flexibility and scalability to deliver website content and applications to Chinese consumers with competitive performance and availability from anywhere in the world.

Gordon Husbands, Wordbank's VP Sales & Marketing, commented, "China continues to be a very exciting but demanding market. We help our clients get real results in the Chinese market by guiding them through the local landscape, adapting their campaigns and developing web content and visuals that not only speak to the target customers but are also on message and on brand. This partnership with CDNetworks means we now also offer clients a technical solution for optimizing the overall consumer experience in China."

Jeff Kim, President & COO of CDNetworks US/EMEA, added, “The only way to ensure fast website performance, continuous availability, and market penetration in China is to have partners with a local presence and an understanding of the local landscape. The combination of CDNetworks for website and eCommerce acceleration and Wordbank for market insight and digital marketing competency is a winning one for any retail, travel, financial trading, or cloud application marketer looking to reach this growing market.”

About Wordbank

Based in London and Denver, Wordbank is a unique marketing localization agency helping brands identify and effectively connect with their international or multilingual target audience through localized marketing efforts. Visit: www.wordbank.com

About CDNetworks

CDNetworks enables Global Cloud Acceleration. Our mission is to transform the Internet into a secure, reliable, scalable and high performing Application Delivery Network. CDNetworks’ unique position as the only multinational CDN with expertise and infrastructure in China, Russia and other emerging markets, enables us to be trusted partners in local markets, while serving as foremost experts on extending into global markets. Accelerating more than 17,500 global websites and cloud services over our 140 PoPs, CDNetworks serves our e-business customers across industries like finance, travel, eCommerce, learning management, high tech, manufacturing and media. CDNetworks has been serving our enterprise customers for more than 13 years, and has offices in the U.S., Korea, China, Japan, and the UK. For more information, please visit: http://www.cdnetworks.com.