CBS RADIO Joins Triton Digital’s a2x Real-Time Programmatic Buying Solution for Online Audio

LOS ANGELES--(BUSINESS WIRE)--Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that CBS RADIO has brought its portfolio of market-leading brands to a2x, the industry’s only audience-based programmatic buying solution for online and mobile audio ads.

“Being able to offer agency trading desk access to our inventory in this manner allows us to participate in a new revenue stream targeting mobile and digital budgets.”

CBS RADIO, one of the largest major market radio operators in the United States, streams more than 350 stations including popular broadcast entities 1010 WINS, WCBS 880, WFAN-AM/FM, KROQ-FM and WUSN-FM, as well as a variety of niche formats across the full spectrum of music genres.

a2x is the first and only audio advertising exchange that enables advertisers to programmatically buy targeted online and mobile audio inventory in real-time. The solution provides a system for managing, buying and selling third party advertising campaigns. The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.

“Joining Triton’s a2x exchange will create additional demand for our inventory, providing a great compliment to our strong traditional sales channels,” said Ezra Kucharz, President of CBS Local Digital Media. “Being able to offer agency trading desk access to our inventory in this manner allows us to participate in a new revenue stream targeting mobile and digital budgets.”

“Triton is pleased to welcome CBS RADIO’s premium inventory to the a2x platform. There is no higher quality radio brand name than CBS RADIO and we are extremely proud to welcome them as a ground floor tenant in the a2x marketplace. The beta phase of a2x is nearly complete with significant success achieved for early adopter advertisers. Additional demand side participants continue to come in every week and going live with CBS RADIO will help drive demand moving forward,” said Mike Agovino, Chief Operating Officer at Triton Digital.

For more information visit: http://www.tritondigital.com/publishers/audio-exchange

About CBS RADIO

CBS RADIO, a division of CBS Corporation, provides the best in news, sports, talk, rock, country, Top 40, classic hits, and urban programming. Reaching millions of unique over-the-air listeners on a weekly basis, the division owns and operates 127 radio stations across 28 markets, including all of the Top 10. The overall mix of each radio station’s programming is designed to fit the station’s specific format and serve its local community.

Operating within CBS RADIO is CBS Local Digital Media, a unique brand responsible for the convergence of the division’s new and traditional media platforms through creative original content and advanced delivery methods.

About Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.