QuantiaMD Launches ServiceLink Communication Suite to Enable Next-Generation Pharma Digital Marketing Strategies

Social Collaboration Platform Allows Physicians to Connect with Pharma Reps on Physicians’ Terms

WALTHAM, Mass.--(BUSINESS WIRE)--QuantiaMD, the largest social learning and collaboration platform for physicians, has launched ServiceLink ℠, a fully mobile, cloud-based communication suite for the pharmaceutical industry. This ground-breaking product utilizes social technologies to allow pharmaceutical companies to build and manage relationships with physicians in a way that is convenient and effective for both parties. Among other features, the suite provides a single access point for physicians to digitally connect with pharma reps within a trusted, independent clinical community. Since its introduction, two flagship clients have already signed up to leverage these new capabilities.

“ServiceLink is a clear example of how we’re applying social technologies to solve real efficiency challenges in healthcare, as confirmed by the early adoption by our clients”

As a result of shrinking sales forces and restrictions on access to care facilities, pharmaceutical companies are struggling to engage physicians in quality face-to-face product discussions. Consequently, brands are facing difficulties staying top-of-mind for prescribing physicians. In fact, 20-30% of practicing physicians are now completely unavailable, refusing to see pharma reps due to factors such as new hospital compliance policies, entertainment restrictions and expanded patient loads that leave little free time.

Physicians, however, continue to seek access to product information, and they are turning to digital channels to do so. Today, U.S. physicians spend an average of 11 hours per week online for professional purposes, according to Manhattan Research, Taking the Pulse® U.S. 2012. Moreover, a recent QuantiaMD study conducted with Capgemini Consulting found that 77% of physicians want to receive product information via an independent medical channel. To address this market need and support other brand promotional efforts, QuantiaMD has launched ServiceLink, a more efficient and cost-effective way to bridge access gaps and expand physician-to-rep connectivity.

“ServiceLink is a clear example of how we’re applying social technologies to solve real efficiency challenges in healthcare, as confirmed by the early adoption by our clients,” said Mike Coyne, CEO of QuantiaMD. “Through our robust platform, we can provide unparalleled access to physicians —on their terms— in a fast and convenient way, not possible until now. By enabling our clients to expand their relationships with physicians, build new ones, and maximize the investment in their current sales force, we believe ServiceLink is uniquely positioned to become the centerpiece of any digital marketing strategy.”

QuantiaMD’s ServiceLink provides a cloud-based communication framework that engages physicians with refreshed and coordinated messaging throughout the year, allowing pharmaceutical companies to maximize their investments in their promotional messaging and sales forces while developing deeper relationships with physicians. The ServiceLink suite consists of a Product Center, which is a branded homepage featuring the ability for reps to connect and communicate with physicians digitally, anytime, anywhere. The Product Center also houses QuantiaMD-developed content along with brand assets such as white papers, clinical reprints, e-detailing videos and patient educational brochures. The Product Center is available on an ongoing basis for selected physicians to access at any time throughout the year, via both web and mobile devices.

To learn more about the ServiceLink Communication Suite, visit www.QuantiaMD.com/pharmaclients

About QuantiaMD

QuantiaMD, the largest social learning and collaboration platform for physicians, is transforming the way healthcare is delivered. By applying the latest social technologies to medicine, QuantiaMD is modernizing how physicians work together and interact with the major participants in healthcare, including payers, hospitals, accountable care organizations and life sciences. On QuantiaMD, 160,000+ physicians share real-life experiences from clinical practices nationwide, in minutes, and engage directly with healthcare institutions to conveniently and effectively meet a variety of objectives that reduce costs and improve the quality of care. Built from the ground up for how physicians practice today, QuantiaMD’s scalable platform is fully mobile, secure and easy-to-use. To learn more, visit www.QuantiaMD.com. For client solutions, visit www.QuantiaMD.com/clientsolutions.