BORDENTOWN, N.J.--()--Mike Ballardie has been named CEO of Prince Global Sports, a leading manufacturer and distributor of global racquet sports equipment, footwear and apparel in tennis and squash. He has been responsible for operations in the eastern hemisphere for Prince for nearly 10 years. Prince Global Sports was formed in 2012 by an affiliate of Waitt Company to acquire select operating assets of Prince through various bankruptcy proceedings in the United States and Europe.
“I have been involved in the tennis world as a player, a coach and as a business career”
Dana Bradford, CEO of Waitt Company said of Ballardie’s appointment, “Our primary objective since the acquisition of Prince has been to align the business infrastructure and strategies with the premium brand of Prince and the needs and expectations of the company’s customers. An important step in our process has been finding the right leader for Prince Global Sports. Mike has a deep knowledge and passionate commitment to the tennis and squash industries as well as a demonstrated ability to manage Prince. He will do an exceptional job preserving and expanding the brand and business enterprise of Prince.”
“I have been involved in the tennis world as a player, a coach and as a business career,” Ballardie said. “The opportunity to lead Prince as its CEO is a tremendous honour and privilege. I am also delighted to be partnered with the Waitt Company. Everything Dana and the Waitt organization have done thus far to reposition Prince has demonstrated to me that they are committed to building a quality enterprise through a focus on customers, products and service. I am proud to be a part of this organization and excited about its future.”
Prince Global Sports is headquartered in Bordentown, NJ with offices in London, France, Holland, Germany and Taiwan. Mike Ballardie will remain based in London.
About Prince Global Sports LLC
Prince Global Sports is a leading court sports company in tennis and squash. The company is widely recognized as being the first to market with many of the most relevant technologies of the past 40 years. Today, the company engineers tennis and squash products in categories that include racquets, footwear, balls, strings, grips, bags, apparel, machines and accessories. In addition to its products, the company’s patented technologies can be found in leading performance brands in archery, baseball, field hockey, hockey and lacrosse. Learn more information at www.princetennis.com
About Waitt Company
Waitt Company is an Omaha based investment company with a focus that includes partnering with proven management teams to support their strategies for growing the enterprise value of their companies. Waitt Company builds effective, long-term relationships with founders, families, and management teams pursuing a variety of risk appropriate strategies for building long-term enterprise value. Learn more information at www.waittcompany.com