HER Realtors Delivers Next Generation of Online Search Tools

COLUMBUS, Ohio--(BUSINESS WIRE)--On the heels of the announcement of combining the Columbus, Dayton and Cincinnati brokerages under one unified brand, HER Realtors is now releasing a combined market website and suite of search tools to create an unrivaled experience for consumers.

“We are delivering what consumers want, when and how they want it, and at the speed and quality they demand. Unlike a lot of other property marketing sites on the web, the listings on HERRealtors.com are actually for sale and the data is compliant with state and local regulations.”

By combining the three major markets, five MLS data feeds, and the numerous secondary markets that lie between them, HERRealtors.com provides consumers with a premier, accurate and reliable source of more listings (over 34,000 properties at time of writing).

"The newly created HERRealtors.com was designed with consumers and search engines in mind and it is quickly outperforming all previous platforms that the brokerage has ever used," said Executive Vice President and General Manager, Michael Mahon. "We are delivering what consumers want, when and how they want it, and at the speed and quality they demand. Unlike a lot of other property marketing sites on the web, the listings on HERRealtors.com are actually for sale and the data is compliant with state and local regulations."

HER Realtors features:

• More "social sharing" options including Facebook, Twitter, Pinterest, LinkedIn, and Google+.
• New, easier to use email sharing tool.
• Improved customer interface making it easier for customers and faster for agents.
• In-depth neighborhood data for consumers and agents.
• Comprehensive school information.
• Multiple photo angles including "bird's eye."
• Enhanced nearby points of interest (churches, shopping, schools, etc.).
• Property history.
• The combination of five (soon to be six) MLS data feeds provides the biggest and most accurate list of homes on the market for over nearly one third of the state of Ohio.
• Neighborhood walking scores.
• The ability to host video.
• The ability to host hi-def photography.
• Embedded and automated search tags to provide more exposure for listed properties and more ease of use for agents.
• GPS enabled (tablet and smart phone) search and agent pages.
• QR code compatible search and agent pages.

During the many months of testing and development, HERRealtors.com consistently delivered more accurate results and delivered them faster. Additionally, the site is delivering in excess of 650,000 property page views each month.

HER Realtors has always been recognized as the technology leader in central Ohio, but with the brand's expansion into more of western and southwestern Ohio, combined with the re-launch of its entire real estate search suite, the brokerage is positioned to complete the next phase of its regional strategic plan to acquire additional brokerages that are both contiguous to the company's current reach and beyond.

"We've been busy doing our homework, listening to our customers and our agents, and know now that we are fully ready to take advantage of this upward swing in the overall real estate market better than we ever have in the company's long and successful history," said Mahon.