Popcorn, Indiana Unveils FIT Real Butter, A Delicious Heart-Friendly Snack

New Flavor from Snack Food Innovator Earns American Heart Association Certification

ENGLEWOOD, N.J.--(BUSINESS WIRE)--Popcorn, Indiana^®, innovator of all-natural popcorn snacks, today introduced FIT Real Butter, the newest flavor variety to join the delicious FIT line of better-for-you popcorn. Ideal for those looking to snack smarter without sacrificing flavor, FIT Real Butter received certification from the American Heart Association and earned the Heart-Check mark, meeting the organization’s requirements for heart-healthy foods as part of an overall healthy diet.

“Our chefs have outdone themselves this time with FIT Real Butter, transforming a beloved classic typically laden with lots of fat and calories into a deliciously awesome, heart-healthy snack.”

The new flavor will be unveiled at the Natural Products Expo West Trade Show March 8-10 in Anaheim, Calif. It will also carry the “Biggest Loser Approved” seal continuing the partnership between the two healthy lifestyle brands.

“The entire team at Popcorn, Indiana is dedicated to making the best tasting popcorn on the planet, and we are always looking for ways to create the next best thing when it comes to both flavor and well-being,” said Hitesh Hajarnavis, president and CEO of Popcorn, Indiana. “Our chefs have outdone themselves this time with FIT Real Butter, transforming a beloved classic typically laden with lots of fat and calories into a deliciously awesome, heart-healthy snack.”

The American Heart Association Heart-Check mark helps consumers easily identify heart-healthy foods, allowing them to take the first step to living a heart-healthy lifestyle and lead by example for friends and family. Visit heartcheckmark.org and click the “Certified Products” tab for a full list of delicious, heart-healthy foods that will help develop a sensible eating plan, including the new FIT Real Butter.

As with all Popcorn, Indiana products, FIT Real Butter contains whole grains, is certified Gluten Free by the GFCO and is free of artificial flavoring and preservatives. FIT Real Butter will be available at leading retailers, proudly displaying the Heart-Check mark on its packaging. To find a store near you, visit the Popcorn, Indiana website at www.popcornindiana.com.

About Popcorn, Indiana

Popcorn, Indiana, innovator of all-natural popcorn and whole grain snacks, is changing the way today’s consumers snack – one delicious kernel at a time. The brand is dedicated to making the best-tasting snacks on the planet, handcrafted for sharing and creating delicious memories with friends and family. The largest independent popcorn snack company in the U.S. and maker of America’s #1 Kettlecorn, the brand offers several product lines including Popcorn, Indiana ready-to-eat popcorn; chip’ins air-popped popcorn chips; FIT, a new low-fat and low-calorie line of ready-to-eat popcorn; and a portfolio of decadent Drizzlecorn and Caramel Popcorn flavors. All Popcorn, Indiana products are certified gluten-free by the GFCO, made from non-GMO corn and contain whole grains. Popcorn, Indiana snacks are available at national, regional and local retailers across the U.S. and Canada. For more information, visit www.popcornindiana.com.

About the Heart-Check Mark

The American Heart Association established the Heart-Check mark in 1995 to give consumers an easy, reliable system for identifying heart-healthy foods as a first step in building a sensible eating plan. Nearly 900 products that bear the Heart-Check mark have been screened and verified by the association to meet criteria for heart-healthy foods. To learn more about the Heart-Check mark, and to see a complete list of certified products and participating companies and the nutritional criteria, visit www.heartcheckmark.org.