Earnest Eats Introduces New Chewy Granola Bars and Hot & Fit Cereals Made with Superfood Grains

SOLANA BEACH, Calif.--(BUSINESS WIRE)--Earnest Eats, makers of natural foods rooted in the nourishment of whole, unprocessed ingredients, announced the addition of three new products to its family of products, Earnest Eats Chewy Granola Bars, Hot & Fit Cereal multi-serve canisters and Hot & Fit Cereal single-serve cups. Each of the new products blends a unique trio of superfood grains, including whole oats, amaranth and quinoa, which are highly esteemed for their superior protein, fiber and phytonutrient contents. The new products will be showcased at Natural Products Expo West at the Earnest Eats booth, number 1691.

“In developing our new Chewy Granola Bars and Hot & Fit Cereals, I was inspired by the stand-out nutrition and gratifying simplicity of whole oats, amaranth and quinoa – three superfood grains that have been powering cultures around the globe for hundreds of years”

“In developing our new Chewy Granola Bars and Hot & Fit Cereals, I was inspired by the stand-out nutrition and gratifying simplicity of whole oats, amaranth and quinoa – three superfood grains that have been powering cultures around the globe for hundreds of years,” said Andrew Aussie, president and co-founder of Earnest Eats. “By incorporating these superfood ingredients into our recipes, we’re able to offer foods that truly embody our nutrient-dense versus calorie-dense philosophy on eating. We’re so pleased with our new powerhouse options and know that fans will feel healthier, energized and overall, more hot and fit!”

Like all other Earnest Eats foods, the new Chewy Granola Bars and Hot & Fit Cereals are all-natural, vegan and wheat-free. The new products were created to enrich, nourish and energize with a combination of satisfying whole-food ingredients. Product details include:

Earnest Eats Hot & Fit Cereal Multi-Serve Canisters – A hearty and satisfying hot cereal that takes the “blah” out of old-fashioned oatmeal with superfood grains and other ingredients from around the globe, like dark cocoa, matcha green tea, mango and pepitas. Each serving of the unsweetened hot cereals contains 190 calories or less, 2 grams of sugar or fewer (from dried fruit), 6 grams of protein and 5 grams of fiber. Available in three globally-inspired flavor blends, including American, Mayan and Asia. MSRP is $4.89-$6.99 per canister.
Earnest Eats Hot & Fit Cereal Single-Serve Cups – A convenient, grab-and-go option for a healthful breakfast on-the-move packed with superfood grains and globally-inspired, whole-food ingredients. Lightly sweetened with non-GMO pure cane sugar, each single-serve cup has 290 calories or less, contains 8-9 grams of protein and provides an excellent source of fiber with 6-7 grams. The three available flavor blends include American, Mayan and Asia. MSRP is $2.29-$2.99 per cup.
Earnest Eats Chewy Granola Bars – A delicious and nutritious snack to fuel any day, combining a blend of superfood grains with real, wholesome nuts, seeds, fruits and superfruits. The Chewy Granola Bars contain 150 calories or less with half the sugar of leading granola bars and are available in three flavors, including Dark Chocolate Almond, Power Grains & Flax, and Superfood Trail Mix. MSRP is $3.89-$5.99 per 5-count box.

Samples and more information about the new Earnest Eats Chewy Granola Bars and Hot & Fit Cereals will be available at booth 1691 at Natural Products Expo West from Friday, March 8 through Sunday, March 10. On Saturday, March 9, Earnest Eats will also serve a breakfast of Hot & Fit Cereals and Chewy Granola Bars to Expo West attendees from 10-11 a.m. at its booth.

Earnest Eats Chewy Granola Bars and Hot & Fit Cereals can be found at natural food stores nationwide in the snack and hot cereal aisles respectively, including select Target and Costco locations, Whole Foods Markets, Sprouts Farmers Markets, Wegman’s, Raley’s, Fred Meyer and Albertsons. The products can also be found at select coffeehouses and online at Amazon.com and earnesteats.com. For more information, please visit www.earnesteats.com.

About Earnest Eats

Founded in 2006 by Andrew Aussie, who previously served as senior vice president of marketing at Kashi Company, Mark Oliver, a branding expert and organic gardener with vast experience in the food industry, and Mark Mandel, a sales expert who previously served at both the Kashi Company and Hain-Celestial Group, Earnest Eats is a delicious line of premium, vegan, wheat-free whole foods. Made in small batches with great attention to detail, Earnest Eats foods are minimally processed, free of preservatives and artificial ingredients, and are as close to homemade as you can get. Pure, simple, and committed to real, un-messed-with, whole-food ingredients, Earnest Eats are real delicious foods that you can feel good about. For more information, please visit www.earnesteats.com or the company’s Facebook Page at www.facebook.com/earnesteats.