Mettle Joins W2O Group to Deliver Breakthrough C-Suite Analytics

SAN FRANCISCO & LONDON--(BUSINESS WIRE)--Mettle Consulting, a London-based leader in analytics for the C-Suite and for governmental organizations, joined W2O Group today to build a new suite of products focused on reputation, trust and governance for its growing Corporate & Strategy practice. W2O’s team will develop innovative models to evaluate reputation and trust dynamics across multiple stakeholder groups for companies and brands, as well as governance risk challenges that could inhibit future growth and organizational development. No financial terms were disclosed.

“Using our new analytics, organizations will be able to escape the traditional corporate reputation measurement models and do something truly productive and profitable in the future.”

"The next generation of reputation-based products will be built by our team, combining our algorithmic knowledge with Mettle’s qualitative expertise,” said Gary Grates, principal, W2O Group, overseeing the Corporate & Strategy services portfolio for W2O Group firms. “It’s important for our clients to know which attributes of a reputation matter, where risk truly exists and how to optimize spend to build the best possible reputation over time. It’s time to move on from many of the old school approaches still used today.”

Since 2007, Mettle personnel have conducted reputation, risk and trust projects across the following sectors: banking, telecom, consumer goods, retail, healthcare, transportation, logistics, government and professional bodies. Mettle was founded by Dr. Andrew Tucker, an expert in modeling and measuring trust with more than 10 years’ experience working with top companies, governments and NGOs internationally. Tucker also serves as a Visiting Research Fellow at Brunel University and has taught at University College London, University of Oxford and Georgetown University. Within W2O Group, Tucker and his team will work jointly as part of the global Analytics practice and the Corporate & Strategy practice to deliver powerful new models for corporate and reputation analytics.

“This is a fantastic opportunity for Mettle to expand its work to a global level," said Tucker. "Using our new analytics, organizations will be able to escape the traditional corporate reputation measurement models and do something truly productive and profitable in the future.”

Mettle’s core measurement models evaluate how trust operates between an organization and its stakeholders. The methodologies are commercial applications of leading-edge academic work by Mettle's founders, which has been peer-reviewed and published in leading academic journals. Key products include Brandrep™, which quantifies a business's trust profile to leverage value from corporate and brand initiatives, measuring relationships with customers, employees, investors, regulators and suppliers; and GovnRisk™, which provides an index for evaluating corporate governance risks in a business context for business leaders and investors.

About W2O Group

Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through “pragmatic disruption” for the world's leading brands and organizations. W2O Group serves clients through a network of firms—WCG, Twist, Brewlife and W2O Ventures—with offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.