Jack Daniel’s Launches “Live at the Landmark” Concert Series

Great whiskey and great live music served up at legendary American landmarks starting this April

LYNCHBURG, Tenn.--(BUSINESS WIRE)--First he established an original American landmark with his famous distillery, the oldest registered distillery in the United States, and then he formed Lynchburg’s Silver Cornet Band. Mr. Jack Daniel made it clear from the start – his Tennessee whiskey and great music belong together.

“‘Live at the Landmark’ provides a rare opportunity for both the musicians and fans – an intimate, coveted music experience at a legendary American landmark. This is more than just a great concert series. It’s history in the making.”

That special relationship continues today as Jack Daniel’s launches “Live at the Landmark” – a one of a kind, must-see concert series sharing great music with other great American landmarks from coast to coast.

Featuring some of the hottest, up-and-coming artists and rock bands, “Live at the Landmark” brings whiskey and music together at iconic American landmarks including Grand Central Terminal in New York City, on the U.S.S. Midway in San Diego, the historic Pearl Stable in San Antonio and the Playboy Mansion in Los Angeles, with other dates and landmarks to be announced.

“Jack Daniel’s 150-year heritage includes a long association with music, and we’re proud to create another authentic opportunity for our consumers to enjoy,” said Jennifer Powell, Senior Brand Manager for Jack Daniel’s. “‘Live at the Landmark’ provides a rare opportunity for both the musicians and fans – an intimate, coveted music experience at a legendary American landmark. This is more than just a great concert series. It’s history in the making.”

And in support of organizations that do things the right way, the Jack Daniel’s “Live at the Landmark” concert series is proud to benefit charities along the way.

Confirmed gig dates, landmarks and charities include:

• April 8, 2013 – New York City, Grand Central Terminal featuring Okkervil River.
• April 14, 2013 – San Diego, U.S.S. Midway featuring Black Joe Lewis & the Honeybears benefitting the U.S.S. Midway Museum.
• April 29, 2013 – San Antonio, Pearl Stable featuring Metric benefitting Silver & Black Give Back.
• May 10, 2013 – Los Angeles, Playboy Mansion. Details to be announced.

For a chance to win tickets to one of the “Live at the Landmark” gigs, visit www.jdliveatthelandmark.com. You must be at least 21 and in an eligible area to win tickets. Follow history in the making on Twitter and Instagram @JackDaniels_US, the destinations for all live and behind scenes coverage. Consumers are encouraged to use #JackLive to join in the conversation.

For updates and more information, including program, venue and band details, visit www.jdliveatthelandmark.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails.

Don’t miss the mark. Please drink responsibly.