Conduit and Third Man Records Donate Vintage Jukebox and Record Collection to Benefit Sweet Relief Musician Fund’s SXSW Interactive Auction

Bidding for 1946 jukebox – filled with vinyl curated by Jack White’s Third Man Records label –kicks off via official Sweet Relief apps

AUSTIN, Texas--(BUSINESS WIRE)--Conduit (www.conduit.com), the recognized leader in creating breakthrough engagement solutions for web and mobile publishers, has donated a vintage jukebox for Sweet Relief’s auction during SXSW Interactive. With a collection of colorful 45-RPM vinyl records donated by Jack White's Third Man Records, the jukebox is available to bid now through the Sweet Relief mobile app and on the CharityBuzz website. All proceeds benefit the Sweet Relief Musician's Fund, the leading non-profit organization helping musicians in need.

“Our organization could not exist without the support of partners like Conduit and Third Man Records”

The auction represents the latest step in an ongoing partnership between Conduit and Sweet Relief, which began with the launch of Sweet Relief’s official mobile apps, available for iOS and Android smartphones. Bidding for the jukebox ends on Wednesday, March 13, at 3:30 PM EDT, and the winning bid will be announced at a SXSW happy hour hosted by Conduit, Sweet Relief, and friends at the Conduit Corner, from 5-7 PM CDT at E 7th St & Congress Avenue in Austin.

The jukebox, a vintage 1946 Wurlitzer 1015 “One More Time” model, has been loaded with music curated by musician Jack White’s Nashville-based Third Man Records. Fifty 45-RPM vinyl records from Third Man artists including The White Stripes, We Are Hex, The Black Belles, and Karen Elson will provide the jukebox winner with a one-of-a-kind collection that blends both retro and modern influences. The jukebox will be on display throughout the entire SXSW festival at the Conduit Corner. For the complete list of music, please visit: http://www.charitybuzz.com/catalog_items/342001.

“Our organization could not exist without the support of partners like Conduit and Third Man Records,” said Bill Bennett, President of Sweet Relief Musicians Fund. “With Conduit, our mobile app was only the beginning of their commitment to our work, and thanks to Third Man Records, this jukebox will undoubtedly be one of the most coveted items at SXSW. This auction is a cool example of music lovers benefiting when we can provide relief to artists who have dedicated themselves to enriching the lives of others through their music, but may now be struggling with a disability, illness, or other problems.”

“Auctioning this classic jukebox will bring the joy of music not only to our auction winner, but also to many musicians who have fallen on hard times,” said Harel Tayeb, VP of Conduit Mobile. “We are thrilled to continue our commitment to Sweet Relief and the work they are doing to support artists around the country. SXSW is all about innovation, talent, and forward-thinking artistry, so it’s the perfect time to celebrate our commitment to Sweet Relief and its efforts.”

“Third Man is thrilled to donate some rare, out-of-print vinyl for such an important cause. It's a no-brainer. Combining a vintage jukebox with colored vinyl and have it all benefit needy musicians? It's win-win-win,” said Ben Blackwell of Third Man Records.

All proceeds from the auction will benefit the Sweet Relief Musicians Fund, which provides financial aid for medical assistance, housing, food, and other vital expenses to career musicians suffering from illness, disability, or age-related problems. In response to Hurricane Sandy, Sweet Relief organized benefit concerts and established a relief fund, with 100% of the donations and auction proceeds going directly to provide food and medicine for those hardest hit. Sweet Relief's supporters include hundreds of prominent musicians and concert venues, ranging from Beyoncé to Bon Jovi to Bruce Springsteen. For a complete list of supporters, visit: https://www.sweetrelief.org/sweetrelief/supporters/.

The Sweet Relief app is the most recent in a series of partnerships Conduit has developed with different music entities. Other Conduit Mobile collaborative efforts include innovative and customized apps with BandPage and The Orchard, as well as its partnership with Warner Music Group.

About Conduit

Conduit provides cloud-based solutions that empower web and mobile publishers to engage their users across multiple platforms. From Community Toolbars and mobile apps to mobile-friendly sites and web bars, the company’s products enable publishers to constantly connect with their users wherever they are. Founded in 2005, Conduit has grown in just seven short years to be Israel’s largest Internet company, worth close to $1.5B in its latest valuation. Today, more than 260,000 publishers of all sizes leverage the company’s innovative solutions to generate billions of monthly interactions with over 250 million end users. Some of Conduit’s loyal partners include Groupon, Fox News, Time Warner Cable, Travelocity, The Weather Channel, and other major Internet, media, and communication brands. For more information on Conduit go to: http://www.conduit.com/. For Conduit Mobile, please go to: http://mobile.conduit.com/.

About Sweet Relief

Since 1994, Sweet Relief Musicians Fund has provided assistance to all types of career musicians who are struggling to make ends meet while facing illness, disability, or age-related problems. Grant recipients include recording artists, club and session musicians, composers & songwriters from across the country. Every musical genre is represented including pop, rock, jazz, classical, country, blues, reggae, hip hop and all styles in between. Sweet Relief has served the music community by helping musicians with medical and living expenses including insurance premiums, prescriptions, medical treatment and operative procedures, housing costs, food costs, utilities and other basic necessities. For more information, please go to: https://www.sweetrelief.org/.

About Third Man Records

Third Man Records was originally founded by Jack White in Detroit, MI in 2001. In March of 2009 a physical location was established in Nashville, TN. Third Man Records in its current state contains a record store, record label offices, photo studio, dark room and live venue with analog recording booth. Almost all of records are recorded, printed and pressed in Nashville, TN and produced by Jack White. In this fashion TMR strives to bring a spontaneous and tangible aesthetic back into the record business. For more information, please go to: http://thirdmanrecords.com/.