SACRAMENTO, Calif.--(StreamSend, a leading email marketing service provider and creator of the enhanced social marketing tool suite StreamSend Share 2.0, outlines the five steps businesses can take to create automatic email marketing campaigns and win new customers -- from start to finish, in a day.)--
“Email marketing is an ROI leader in creating new business, and powering it automatically seriously boosts that capacity to produce profitable customer relationships”
“Email marketing is an ROI leader in creating new business, and powering it automatically seriously boosts that capacity to produce profitable customer relationships,” said Dan Forootan, president of StreamSend Email Marketing. “Here are the five building blocks we use to guide clients so they can quickly and easily create automatic email campaigns that usually provide better returns than any other part of their marketing.”
1. Templates for Success
Businesses can make an email marketing piece with a simple-to-use, free template and send it out to their audience. After viewers respond to the offer, they are sent to a second template page that directly reaches out to them to close the deal. Business can track who goes to the offer, and both templates contain links to engage socially. Templates make these campaigns fast, easy and automatic.
2. Give them a Reason to Buy
The call-to–action is an essential part of any successful email. Viewers need a clear, compelling reason to sign up, like a coupon or a link to a special price offer that they value. Once they are automatically sent to the second page for the offer, they may respond online or can be encouraged to print the page and bring it into the business to redeem. The call to action guides this next step in the customer relationship, and viewers and clickers can be tracked according to their interest, creating opportunity for further marketing.
3. Use Email to Engage Socially
Nothing works as well as email marketing and nothing leverages that power like sharing it out to the social world. Whether responding to comments, offering a video or asking people to take action, visit a store or read a newsletter, social offers a huge opportunity to connect with customers by posting on a regular basis. Then multiply the value of social contacts by moving them to the email marketing list. Using tools that are fast, automatic and free -- including re-sending email offers to those who didn’t open – email can drive social interaction then convert social followers into customers.
4. Leverage Search Engines with Automatic Share Boards
Some social pages work better than others at being found by search engines. The ability to build topical share boards as you share automatically is an important advantage, especially as they are search-optimized to provide more ways for people to find that business. The boards allow viewers to follow and receive email marketing updates, creating more traffic and more chances to connect.
5. Turn Social into New Business
Social works, but email marketing works better. A key goal for all social efforts is to gather social contacts into lists of engaged customers. Smart email should help nurture contacts into customers and onto lists. As users click on an item of interest, they are automatically sent follow-ups and offers. As you find interesting social posts, you can direct your users onto your topics. It’s all about building lists using automatic social tools that save time and produce profitable results.
Find out more about creating email campaigns in a day, visit http://www.streamsend.com/automation.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.