Orchestro Expands, Moves Headquarters to Virginia

11,000+ Square Foot Facility in Tech Talent Hot Spot Supports Rapid and Continued Growth

MCLEAN, Va.--(BUSINESS WIRE)--Orchestro, the company that powers demand execution for consumer-driven supply chains, has nearly doubled its team in the past 90 days, and to support this aggressive expansion, today announces its move to new corporate headquarters in McLean, Virginia.

“The Virginia tech corridor talent pool – including many team members who have supported my ventures time and again – will fast-track our aggressive plans for growth, and scale the quality and breakthrough innovation our customers value so highly.”

“For 10 years, we’ve been quietly helping the world’s biggest brands make sense of consumer channel data – and now the market is meeting us in a big way. It’s a trifecta when market opportunity, customer adoption and talent all come together,” said Prashanth V. (PV) Boccasam, CEO of Orchestro, general partner at Novak Biddle Venture Partners and a serial entrepreneur. “The Virginia tech corridor talent pool – including many team members who have supported my ventures time and again – will fast-track our aggressive plans for growth, and scale the quality and breakthrough innovation our customers value so highly.”

Orchestro’s new headquarters located at 1760 Old Meadow Road, Suite 350 in McLean, Virginia feature 11,478 square feet and will house 25 employees – with capacity to accommodate growth nearly 5 times greater than the previous headquarters in downtown Washington, D.C. The company, formerly known as Vision Chain, announces the move two weeks after a complete relaunch of its corporate identity.

Orchestro maintains its Center of Excellence in Rogers, Arkansas – an epicenter of the consumer goods and retail sectors. This facility has also experienced huge growth – expanding five-fold since 2009. Located minutes from Walmart headquarters and the University of Arkansas’s renowned Department of Supply Chain Management, Orchestro’s Center of Excellence remains a think-tank of the best and brightest talent in retail and consumer analytics.

About Orchestro

Orchestro powers demand execution for consumer-driven supply chains. Its adaptive analytics engine (Maestro™) makes sense of tens of thousands of real-time data feeds daily, across point-of-sale (POS), consumer sentiment and operational data. The world’s largest brands trust Orchestro’s cloud-native applications to transform their Big Data into better demand execution action plans – across product lines, promotions, retailers and channels. Please visit www.orchestro.com for more information.