SymphonyIRI to Detail Performance and Market Trends for Branded and Private-Label OTC Products and Dietary Supplements at CHPA 2013

--(BUSINESS WIRE)--

WHO: “What’s In, What’s Out, What’s Ahead: OTC Marketplace Trends.”	Bob Sanders, Executive Vice President and General Manager, SymphonyIRI Group, Inc.
	Larry Levin, Executive Vice President, General Manager, Consumer Insights, SymphonyIRI Group, Inc.
WHAT:	Bob Sanders and Larry Levin will provide a comprehensive overview of recent industry performance and emerging trends for branded and private-label, over-the-counter (OTC) products and dietary supplements in a joint presentation, “What’s In, What’s Out, What’s Ahead: OTC Marketplace Trends.” Sanders and Levin will address a variety of OTC topics, including industry forecasts, consumer and shopper psycho-demographics, innovation, industry analytics and marketing practices. Sanders and Levin will help audience members better understand how current and emerging trends will specifically impact their business throughout 2013.
WHY:	Value consciousness is no longer a segment but a macro trend enabled by technology. While this is evident in all of the research, the path to purchase varies significantly across different segments of shoppers. Certain shoppers deliberately plan their shopping trips, while others are influenced to a greater extent in the store. These differences support the importance for identifying, prioritizing, refining, optimizing and activating the purchase decision.
WHEN:	Tuesday, March 12, 10 a.m. EDT
WHERE:	CHPA's 2013 Annual Executive Conference
	The Ritz Carlton Golf Resort
	Naples, FL
	http://www.chpa-info.org/AEC/

About CHPA:

The Consumer Healthcare Products Association (CHPA), founded in 1881, is a member-based association representing the leading manufacturers and distributors of nonprescription, over-the-counter (OTC) medicines and dietary supplements. Many CHPA member products provide millions of Americans with safe, effective, and convenient therapies for the treatment and prevention of many common ailments and diseases. For more information, visit: http://www.chpa-info.org/.

About SymphonyIRI Group:

SymphonyIRI Group is a global leader in innovative solutions and services for the CPG, retail and healthcare industries. SymphonyIRI uniquely combines powerful market and shopper information, predictive analytics, flexible technology solutions and consulting services to help its clients drive and grow their businesses. For more information, visit: http://www.SymphonyIRI.com.